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To meet intensified customer demands, customer experience has become the battleground for true business differentiation.  

Service teams are in an opportune position to lead the charge on revolutionising the customer experience, the latest State of Service report reveals. Salesforce has surveyed 2600 global service professionals and they agree that the underlying ingredients to winning customer service are: attaining a single customer view, frictionless omnichannel service, prompt issue resolution and the use of tech to anticipate customer needs.

And top customer service teams are paving the way. Here’s how they’re doing it:

From heightened customer demands to the increasing use of smart tech, learn more about the global trends and insights impacting the customer service industry. Download the full State of Service report.