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Mar 25, 2020 By Salesforce

How AI Turns Sales Reps Into Insight Sellers

Artificial intelligence is turning sales reps into insight sellers. See how AI can improve your sales teams performance and change their relationship with the sales cycle for the better. ... Read More

Artificial Intelligence, Sales, Einstein, Customer Experience, Sales Strategies, Lead Generation

Mar 23, 2020 By Salesforce

4 Ways To Use AI To Increase Channel Partner Revenue

Artificial intelligence is automating and streamlining the time-consuming and complex processes associated with managing channel partners. Here’s four ways to empower your partners to boost their performance.... Read More

Artificial Intelligence, IT, Innovation, Partner, Sales, Marketing

Mar 18, 2020 By Richard Socher

AI: The danger’s not the algorithm, it’s the human

AI is merely a tool – it’s morally neutral – but always has the potential to amplify good or harm. Humans must continually consider this in its development, and be vigilant in detecting human bias in AI training datasets. Richard Socher explains.... Read More

Artificial Intelligence, Innovation, Digital Transformation

Feb 11, 2020 By Chris Jordan

MarTech is great, but being customer focused is better

MarTech – it’s great until it’s overwhelming. Head of Data and Audiences Chris Jordan shares how marketers can simplify their use of technology and data to deliver great customer experiences. ... Read More

Innovation, Marketing Automation, Marketing, Customer Success, Artificial Intelligence

Jan 17, 2020 By Salesforce

How AI Boosts Lead Generation, Nurture and Conversion

AI is changing how marketing and sales identify, nurture and convert leads. And the most important change is collaboration to convert.... Read More

Artificial Intelligence, Lead Generation, Sales, Marketing

Jan 13, 2020 By Salesforce

5 Ways To Boost Sales Performance With AI

Artificial intelligence automates sales admin to make time for all-important human connections. Here’s five other ways AI boosts sales performance: makes your leads count, tracks opportunity health, identifies the emails that matter, finds strategic contacts, and forecasts accurately.... Read More

Artificial Intelligence, Customer Experience, Einstein, Analytics, Sales

Jan 10, 2020 By Salesforce

5 Ways Manufacturers Can Innovate For Efficiency

The Australian manufacturing industry has contracted significantly – and one reason is global competition. To compete now, manufacturers must think beyond automation and innovate off the factory floor. Here’s five ways to boost productivity from conveyer belt to C-suite.... Read More

Service, Manufacturing, Sales, Artificial Intelligence

Jan 08, 2020 By Salesforce

3 Ways AI Can Bring Companies And Customers Together

In AI, big data meets its match – it can help marketers resolve identities, master predictive progressive profiling, and uncover new personas within audiences.... Read More

Artificial Intelligence, Customer Experience, Customer Journey, Marketing, Einstein, IT

Jan 06, 2020 By Salesforce

3 ways to supercharge advertising success with AI

Resolve customer identity, personalise at scale and know where the ROI is – here are three ways to use AI to supercharge advertising.... Read More

Advertising, Artificial Intelligence, Digital Marketing, Data Management, Marketing

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