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Mar 27, 2019 By Salesforce

Salesforce AI Research Team Expands To Singapore

The Salesforce research team has just expanded to Singapore – a natural choice for an AI and innovation hub with its diverse talent and world-class universities.... Read More

Research, Artificial Intelligence, Einstein

Feb 20, 2019 By Salesforce

How Small Businesses Can Get A Headstart With The AI Revolution

Artificial intelligence isn’t just for large enterprises – small businesses are also enjoying the benefits. Here’s how AI technology is revolutionising SMBs.... Read More

Artificial Intelligence, Small Business, IT, Practical Tips

Jan 14, 2019 By Brett King

The future of banking

The future of banking is built on digital platforms, and customer trust will be gained through digital experiences. Brett King, author of Bank 4.0, shared his insights into how banks and fintech can win customer trust without a building, branch or ATM in sight.... Read More

Digital Transformation, Financial Services, Fourth Industrial Revolution, Service, Customer Service, Artificial Intelligence

Dec 19, 2018 By Salesforce

Salesforce State of Marketing report: Trends and insights from 4100 global marketers

The fifth annual State of Marketing report provides insights from 4100 leading global marketers on strategic priorities, challenges, trends and technologies... Read More

Artificial Intelligence, Marketing, Marketing Automation, Marketing Cloud, Customer Experience

Dec 11, 2018 By Salesforce

Connections to You Sydney: B2C Trailblazers share their insights

At Connections to You Sydney, B2C service and marketing Trailblazers shared their experiences and talked about how they used data to better connect with humans.... Read More

Events, Artificial Intelligence, B2C Marketing, Customer Service

Dec 06, 2018 By Tiffani Bova

AI: The tool that sets high-performing sales team apart

AI isn’t the latest ‘quick fix’ for sales. It’s how the top-performing quarter of sales teams stay focused on their customers.... Read More

Artificial Intelligence, Sales, Sales Strategies, Customer Experience

Nov 26, 2018 By Salesforce

Basecamp 2018: A look into the future

Basecamp 2018 brought the best of the biggest Salesforce event of the year, Dreamforce, to Melbourne. Here’s the insights and advice from the big day.... Read More

Events, Artificial Intelligence, Customer Success, Marketing, Sales

Nov 22, 2018 By Salesforce

Why personalised marketing matters more than ever

AI and data-driven marketing have shifted from optional, rarely used features to customer expectations. In the fourth annual State of Marketing Report, 52% of B2C customers said they would switch brands if they didn’t feel they were receiving a personalised experience. ... Read More

Artificial Intelligence, Personalization, Data Management, Analytics, Marketing

Nov 20, 2018 By Salesforce

Finservs have lost consumers’ trust – and tech can help rebuild it

We’re officially in a trust crisis – with trust falling globally across media, business, government and NGOs. Australia is far from immune, sitting just four percentage points shy of taking the ‘least trusting country’ title from Russia, according to Edelman’s Trust Barometer.... Read More

Financial Services, Customer Experience, Personalization, Artificial Intelligence

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