Feature

Sep 24, 2020 By Salesforce

How To Create a Customer Journey Map

A customer journey map is a visual representation of the process someone goes through to accomplish a goal with your product or service, as well as what they do and how they feel at each stage of that process. Here’s how to create one.... Read More

Customer Journey, Customer Journeys

Sep 23, 2020 By Nichola Palmer

How SEEK Asia Uses Data To Understand and Help Job Seekers

The COVID-19 pandemic forced SEEK Asia to redo its marketing plans. Here’s how the team used customer data and empathy to help thousands of job seekers.... Read More

Marketing Cloud, Customer Journey, Customer Story

Sep 22, 2020 By Salesforce

How To Update a Customer Service Charter for Today’s Climate

Updating your customer service charter probably isn’t high on your list right now. We’re here to tell you it should be. Read what should be updated.... Read More

Customer Service, Customer Satisfaction, Service

Sep 18, 2020 By Chris Jordan

Why Empathetic Marketing Is the Key To Building Consumer Trust

Consumers demand personalised brand experiences, but also have data privacy concerns. Here’s how marketers can use empathetic marketing to build trust.... Read More

Customer Engagement, Marketing Personalization

Sep 16, 2020 By Bill Patterson

70% of Customers Prefer On-Site Service, Even Now — Is Your Field Service Ready To Deliver?

According to Salesforce Snapshot Research, 70% of customers prefer on-site service over video. Today, as field service appointments increase, the need for safe, fast, and complete service delivery — the first time — becomes even more important... Read More

Future of Work, Customer Service, Service, Service Cloud

State of Marketing 2014-2020: four years of marketing trends

Sep 15, 2020 By Salesforce

State of Marketing 2016–2020: Four Years of Marketing Trends

We’re taking a look back at what marketing leaders have told us about their challenges, priorities and metrics over the past four years of State of Marketing research. Let’s see what’s changed, and look to the future.... Read More

Marketing, Artificial Intelligence, Infographics, Research

Sep 10, 2020 By Martin Kihn

3 Principles To Help You Rethink Your Approach To Customer Data

Today, as businesses decide how and when to reopen, it’s a great time to revisit our assumptions about our customers. Here are three basic principles to guide data-driven marketers in reassessing their approach to customer data... Read More

Customer Engagement, Marketing, Marketing Cloud, Thought Leadership, Data Management

Sep 09, 2020 By Rohit Mehta

Winter ‘21 Sandbox Preview

The Salesforce Winter ‘21 release is approaching soon. If you have an active sandbox on a preview instance before September 11, 2020, you'll be able to take advantage of the preview... Read More

IT, Platform, Seasonal Release

Sep 08, 2020 By Audrey Harris

Productive Salespeople Are Successful Salespeople: 8 Tips To Upgrade Your Routine

The most successful salespeople don’t rely on luck — these productive sellers create winning routines that help them consistently close deals. Learn how to upgrade your everyday selling routine to be more productive... Read More

Sales, Customer Engagement, Sales Strategies