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Your First-Party Data Strategy Matters During Economic Uncertainty

Dec 09, 2022 By Paul Cordasco

Your First-Party Data Strategy Matters — Especially During Economic Uncertainty

Engaging customers you already have a relationship with – and using personalisation to give them exactly what they want – is the ultimate efficiency... Read More

Marketing Personalization, Marketing Cloud, Customer Experience

Website Personalisation is a Must in a Changing Economy

Dec 06, 2022 By Paul Cordasco

Why Website Personalisation is Your Best Friend in a Changing Economy

Your website is one of the first places where customers form impressions about your brand. They expect personalised experiences, and they want it done well.... Read More

Marketing Personalization, Marketing Cloud, Customer Experience

Oct 12, 2022 By Muralidhar Krishnaprasad

What Is a CDP?

Customer data platforms (CDPs) connect a company’s customer data in a single place so different teams can see a 360-view of a customer's interactions with their brand.... Read More

Marketing, Marketing Cloud, Analytics, Data Management, Marketing Personalization

Nov 29, 2021 By Nichola Palmer

5 Ways Sansiri Creates a Cohesive Customer Journey

Thailand-based property developer Sansiri is using digital marketing transformation to create a cohesive customer journey.... Read More

Customer Journeys, Customer Experience, Customer Engagement, Trailblazer Story, Marketing, Marketing Personalization

Aug 11, 2021 By Dan Scodellaro

Is Your Marketing Personalisation Strategy Where It Needs To Be?

Many businesses do the bare minimum in terms of marketing personalisation. Here’s why they need to continuously improve beyond the basics.... Read More

Personalization, Marketing, Marketing Personalization, Customer Engagement

Jul 07, 2021 By Chris Jordan

Why Marketers Need a Data Health Check

Here's how marketers should adapt their data-driven marketing strategies in response to privacy updates from Google and Apple.... Read More

Marketing, Personalization, Marketing Personalization, Digital Transformation, Thought Leadership

Feb 16, 2021 By Saurabh Rawal

The Role of AI in Marketing: Beyond Automation, Towards Personalisation

Learn more about how AI-powered solutions, with their predictive capabilities, can help marketers make the right decisions, in near real-time.... Read More

Artificial Intelligence, Marketing, Personalization, Marketing Personalization, Marketing Cloud, Commerce Cloud, Pardot

Sep 18, 2020 By Chris Jordan

Why Empathetic Marketing Is the Key To Building Consumer Trust

Consumers demand personalised brand experiences, but also have data privacy concerns. Here’s how marketers can use empathetic marketing to build trust.... Read More

Customer Engagement, Marketing Personalization