Feb 18, 2022 By Martin Kihn

5 Ways Artificial Intelligence Is Changing Advertising Sales

AI can help advertising sales professionals improve both effectiveness (how their product works) and efficiency (speed and productivity).... Read More

Artificial Intelligence, Advertising, Digital Advertising, Sales, Marketing

Sep 10, 2020 By Martin Kihn

3 Principles To Help You Rethink Your Approach To Customer Data

Today, as businesses decide how and when to reopen, it’s a great time to revisit our assumptions about our customers. Here are three basic principles to guide data-driven marketers in reassessing their approach to customer data... Read More

Customer Engagement, Marketing, Marketing Cloud, Thought Leadership, Data Management

Mar 18, 2020 By Martin Kihn

Introducing Better Customer Data Management for Enterprises

Last year, we shared Salesforce's vision for a new customer data platform (CDP). We’re excited to announce we're expanding Salesforce Customer 360 Truth by introducing a powerful new set of services that will enhance data management across all of Salesforce. These platform services build upon... Read More

Data Management, Salesforce Ohana, Marketing Cloud