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Data-Driven Marketing: How to Spend Less and Deliver More

Apr 13, 2023 By Salesforce

Data-Driven Marketing: How to Spend Less and Deliver More

What is data-driven marketing, and what can it do for your business? Read our guide to using data to lower costs and wow your customers.... Read More

Marketing Cloud, Marketing

What Does ‘Real-Time Marketing’ Really Mean? And How Can it Wow Your Customers?

Apr 06, 2023 By Salesforce

What Does ‘Real-Time Marketing’ Really Mean? And How Can it Wow Your Customers?

Marketers know it’s important to reach customers in “real time.” But what does “real time” really mean when it comes to marketing? ... Read More

Marketing Cloud, Marketing

4 Steps to Help You Build a Resilient Marketing Strategy

Jan 05, 2023 By Daniel Newman

4 Steps to Help You Build a Resilient Marketing Strategy

Economic uncertainty often adversely affects the marketing department, but with some planning and flexibility, your company can be ready to take on what comes next.... Read More

Marketing, Marketing Cloud

Your First-Party Data Strategy Matters During Economic Uncertainty

Dec 09, 2022 By Paul Cordasco

Your First-Party Data Strategy Matters — Especially During Economic Uncertainty

Engaging customers you already have a relationship with – and using personalisation to give them exactly what they want – is the ultimate efficiency... Read More

Marketing Personalization, Marketing Cloud, Customer Experience

Website Personalisation is a Must in a Changing Economy

Dec 06, 2022 By Paul Cordasco

Why Website Personalisation is Your Best Friend in a Changing Economy

Your website is one of the first places where customers form impressions about your brand. They expect personalised experiences, and they want it done well.... Read More

Marketing Personalization, Marketing Cloud, Customer Experience

Get Insights Faster With Winter '23 CRM Analytics Release

Nov 29, 2022 By Aditi Patel

Get Insights Faster With Winter '23 CRM Analytics Release

Our newest release will help you get a clearer picture of your insights, make informed live predictions and see all of your analytics assets in one place.... Read More

Marketing Cloud, Data Culture

4 Marketing Trends Changing How We Connect With Customers

Nov 23, 2022 By Salesforce

These 4 Marketing Trends Are Reshaping How We Connect With Customers

The way marketers use customer data is changing. Find out the latest trends in our State of Marketing report.... Read More

Marketing Cloud, Data Culture

What Is a CDP?

Oct 12, 2022 By Muralidhar Krishnaprasad

What Is a CDP?

Customer data platforms (CDPs) connect a company’s customer data in a single place so different teams can see a 360-view of a customer's interactions with their brand.... Read More

Marketing, Marketing Cloud, Analytics, Data Management, Marketing Personalization

6 New Marketing Cloud Features To Help You Power Personalisation

Jul 26, 2022 By Sara Fefferman

6 New Marketing Cloud Features To Help You Power Personalisation

The latest Marketing Cloud release will optimise how you use data to personalise content for your customers. ... Read More

Marketing, Marketing Cloud, Data Management

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