Illustration of Customer 360 Data Manager capabilities

Mar 18, 2020 By Ron Pereira

What Is Salesforce Customer 360 Data Manager?

At Connections '19, Salesforce added to its offerings for building a single source of truth to include an enterprise-grade customer data management and activation platform to build a unified profile of each customer and deliver hyper-personalised engagement across marketing, commerce, service, and... Read More

Data Management, Salesforce Ohana, Cross-Channel Marketing

Mar 18, 2020 By Marc Benioff

A Letter to Our Customers

Together, we are facing a truly unprecedented situation. The global coronavirus pandemic is affecting all of our families, our businesses, our communities, and our way of life. During this time, I wanted to reach out and update you on how we’re approaching the situation at Salesforce. First and... Read More

Salesforce Ohana

Mar 18, 2020 By Devon McGinnis

What Is the Fourth Industrial Revolution?

What exactly is the Fourth Industrial Revolution — and why should you care? The Fourth Industrial Revolution is a way of describing the blurring of boundaries between the physical, digital, and biological worlds. It’s a fusion of advances in artificial intelligence (AI), robotics, the Internet of... Read More

Leadership Insights, Artificial Intelligence

Mar 17, 2020 By Stephanie Buscemi

How Salesforce Increases Its 360° Customer View With Google

Salesforce's CMO on why understanding what is important to customers is critical to business longevity. Learn how to know your customers by enabling a complete view uncovers the answers you need by integrating Marketing Cloud and Sales Cloud with Google Analytics 360. ... Read More

Marketing Cloud, Partners, Sales Cloud, Marketing

Mar 03, 2020 By Natalie Petouhoff

What Is a Chatbot and How Is It Changing Customer Experience?

What is a chatbot? That’s an important question because whether we realise it or not, the technology is steadily becoming a bigger part of our daily lives — so much so, in fact — that Gartner predicts that by 2020, the average person will have more conversations with chatbots than with their... Read More

Artificial Intelligence, Customer Service, Service, Service Cloud, Machine Learning