Feature

Sep 10, 2020 By Martin Kihn

3 Principles To Help You Rethink Your Approach To Customer Data

Today, as businesses decide how and when to reopen, it’s a great time to revisit our assumptions about our customers. Here are three basic principles to guide data-driven marketers in reassessing their approach to customer data... Read More

Customer Engagement, Marketing, Marketing Cloud, Thought Leadership, Data Management

Sep 08, 2020 By Audrey Harris

Productive Salespeople Are Successful Salespeople: 8 Tips To Upgrade Your Routine

The most successful salespeople don’t rely on luck — these productive sellers create winning routines that help them consistently close deals. Learn how to upgrade your everyday selling routine to be more productive... Read More

Sales, Customer Engagement, Sales Strategies

Aug 31, 2020 By Mike Kostow

4 Ways Technology Can Give Your Account-Based Marketing Strategy a Boost

Account-Based Marketing (ABM) helps companies support more complex organizations. Here are four ways that digital marketing technology can help you execute your ABM strategy... Read More

Customer Engagement, Marketing, Marketing Cloud, Pardot, Account-Based Marketing, B2B Marketing, Digital Transformation

Aug 18, 2020 By Salesforce

The SMB Leader’s Guide to Becoming a LinkedIn Pro

SMB leaders and solopreneurs – LinkedIn is a powerful social marketing tool to build your brand. Here are four simple ways to improve your presence and increase your influence.... Read More

Customer Engagement, Small Business, SMB Digital Marketing, Social Media, Social Media Marketing, Social

Aug 06, 2020 By Salesforce

Infographic: 6 Smart Tips to Grow Your Small Business Using Social Media

As social media platforms are fast emerging as a huge marketplace, small businesses stand to gain high customer engagement and business growth if they leverage these platforms right. Here are six smart tips for small companies to do so.... Read More

Customer Engagement, Infographics, Social Media

Aug 04, 2020 By Jess O'Reilly

Why Now Is the Time to Enhance the Employee Experience

Considering making working from home a permanent option? Here’s how technology can help you enhance the employee experience no matter where your employees are working from. ... Read More

Future of Work, Customer Engagement

Jul 30, 2020 By Mark Abramowitz

The Biggest Customer Service Trend of 2020? Phone Support

Customers demand support over the phone, and many companies are now challenged to deliver a consistent and quality experience during a pandemic. Here's how to do it well... Read More

Customer Engagement, Customer Service, Communications, Service, Service Cloud

May 26, 2020 By Adam Blitzer

The 6th State of Marketing Report Uncovers Trends to Navigate Change

Marketers have always been at the forefront of change. A few months ago, the focus was on trying to innovate and stay ahead in a new decade where every industry, region, and customer experience is being disrupted. Technologies such as artificial intelligence (AI), along with increased customer... Read More

Customer Engagement, Leading Through Change, Marketing, Industry Report, Research

May 22, 2020 By Chris Jordan

Real Time or Right Time: The Marketing Dilemma

Now is not a good time Have you ever asked somebody a question and quickly regretted it when the all too common, “Now is not a good time!” is the response? The influx of COVID-19 emails that flooded my inbox from companies I don’t remember doing business with let alone signing up for their... Read More

Marketing, Customer Success, Strategy, Customer Engagement