Mar 31, 2021 By Mark Abramowitz

Customer Effort Score Cracks the Top 5 Most-Measured Service Metrics

Service teams are measuring how much work it takes for a customer to get the information they need. Here's how to improve customer effort score.... Read More

Customer Service, Service Cloud, Research, Customer Engagement

Mar 19, 2021 By Cecily Ng

Stop Guessing, Start Listening, and What Digital Marketers Can Do To Ask Better Questions

Avis Easteal, Regional Head of Consumer, APAC, at Luxasia, discusses using data to understand how customers buy and other digital marketing tips.... Read More

Customer Engagement, Digital Transformation

Mar 02, 2021 By Kaleem McGill

Email Marketing Automation Tactics Proven To Grow Your Prospect Pipeline

Learn how you can use Marketing Cloud to create email customer journeys with personalised content that build strong relationships.... Read More

Email Marketing, Marketing Cloud, Trailblazer Story, Marketing Automation, Customer Journey, Customer Engagement

Mar 02, 2021 By Vijay Iyer

How Service Resilience Helps Companies in Asia Excel in a Crisis

Learn more about common service challenges, their solutions, and how service resilience can help companies thrive in spite of crises.... Read More

Service, Customer Service, Customer Engagement

Feb 23, 2021 By Alanna Woodrow

Why Accelerating Digital Transformation Is the Key To a Bright Future

Learn how two companies in Asia accelerated digital transformation during the COVID-19 pandemic and reimagined brand experiences for customers and employees.... Read More

Digital Transformation, Customer Engagement, Customer Experience, Trailblazer Story

Feb 16, 2021 By Rob Garf

8 Retail Trends and Predictions for 2021

Eight Salesforce leaders predict what’s in store for the retail industry in 2021 and beyond.... Read More

Retail, Customer Engagement, Thought Leadership, Retail Insights, Research

Feb 09, 2021 By Taylor Price

New Research: Is CRM the Secret To Connecting Your Business Silos?

Salesforce and Forrester Consulting evaluated the use of CRM across industries to understand how businesses are evolving to become more customer-centric. ... Read More

CRM, Research, Thought Leadership, Customer Engagement, CEO

Feb 02, 2021 By Nichola Palmer

SMB Blog Series #4: How 3 Innovative Businesses in ASEAN Achieved Customer Centricity

Learn how three small businesses driving customer centricity with Salesforce: GGI Nippon Life, Dornier MedTech, and Ranosys Technologies.... Read More

Customer Engagement, Small Business, Digital Transformation, Sales Cloud, Service Cloud

Jan 23, 2021 By Nichola Palmer

SMB Blog Series #1: Meet 3 Agile Businesses Growing in Challenging Times

Learn how three Asia-based businesses are leading the way with an agile response to COVID-19, while also meeting the changing needs of customers and employees. ... Read More

Small Business, Digital Transformation, Customer Engagement