Feature

Mar 24, 2021 By Kathy Baxter

Responsible AI in Marketing: Embedding Ethics by Design

Openness about how you develop AI models and giving customers control over their data are two ways to embed ethics in marketing automation.... Read More

Artificial Intelligence, Marketing, Einstein, B2B Marketing, Marketing Automation

Aug 31, 2020 By Mike Kostow

4 Ways Technology Can Give Your Account-Based Marketing Strategy a Boost

Account-Based Marketing (ABM) helps companies support more complex organizations. Here are four ways that digital marketing technology can help you execute your ABM strategy... Read More

Customer Engagement, Marketing, Marketing Cloud, Pardot, Account-Based Marketing, B2B Marketing, Digital Transformation