Feature

Jan 07, 2021 By Salesforce

Infographic: What Customer Connection Means Now

More customers believe a company’s trustworthiness matters more now than a year ago. Here's what companies can do to build trust with customers.... Read More

Research, Customer Engagement, Customer Experience, Infographics

Dec 29, 2020 By Nichola Palmer

Meet Gratiano Yeung: Transforming Service by Delighting Customers

Gratiano Yeung of Roojai.com talks about her passion for customer service, innovation, and technology, which made her one of Asia’s most respected CCOs.... Read More

Trailblazer Story, Customer Satisfaction, Customer Experience, Customer Service, Customer Engagement

Dec 09, 2020 By Salesforce

Thailand SMBs Turn To Tech as More Customers Interact Online

More customers in Thailand are shopping online. Learn how Thai SMBs are using Salesforce to capture this digitally savvy market segment.... Read More

Digital Transformation, Small Business, Research, Customer Engagement, Customer Experience, Customer Satisfaction

Nov 23, 2020 By Vala Afshar

Why Customer Engagement Will Never Be the Same, According To 15,600 of Them

Eighty-two percent of customers agree a company’s trustworthiness matters more than it did a year ago. Learn more from our 2020 State of the Connected Customer report.... Read More

Service, Customer Experience, Research, Customer Engagement, Customer Journeys

Nov 17, 2020 By Salesforce

Infographic: How Are SMBs in Asia Adapting To the New Normal?

Learn about the key business challenges and changes SMB leaders face as they prepare for the future amidst COVID-19-induced uncertainties.... Read More

Small Business, Infographics, Customer Engagement

Oct 29, 2020 By Salesforce

Infographic: 5 Ways WhatsApp Can Help Scale Your Conversations

Today's ultra-connected customers expect service delivered on their terms. Here’s how WhatsApp can help businesses be there for customers in their moments of need.... Read More

Service Cloud, Customer Service, Customer Experience, Customer Satisfaction, Customer Engagement, Infographics

Oct 14, 2020 By Peter Doolan

How to Build One Team Around the Customer

Customer-centric organisations have silos, too. This post explores how businesses can bring the right processes to life, and have clear designations of who’s doing what.... Read More

CEO, Customer Engagement, Customer Experience, Best Practices, 360 Perspectives

Sep 29, 2020 By Vasudeva Rao Munnaluri

Human CSRs as the Game-Changers for Customer Service

The digitally savvy customer of today has pushed the frontiers of customer service, forcing businesses to extend superior customer service anytime, anywhere. And contact centres are expected to adapt to the ever-increasing volumes of customer queries and complaints, efficiently and... Read More

Customer Engagement

Sep 18, 2020 By Chris Jordan

Why Empathetic Marketing Is the Key To Building Consumer Trust

Consumers demand personalised brand experiences, but also have data privacy concerns. Here’s how marketers can use empathetic marketing to build trust.... Read More

Customer Engagement, Marketing Personalization