AI can help businesses in many ways — but only if it’s built on a foundation of trust and transparency. Salesforce’s Rob Newell explains. ...
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Openness about how you develop AI models and giving customers control over their data are two ways to embed ethics in marketing automation....
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Learn more about how AI-powered solutions, with their predictive capabilities, can help marketers make the right decisions, in near real-time....
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Learn how Einstein Analytics can help businesses to identify leads with a high likelihood of conversion, personalise customer experiences, and more....
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