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Oct 20, 2021 By Andrew Brandman

Why It’s Time To Redefine Customer Experience in Financial Services

The financial services industry needs to get more personal with customers in order to excel in the new normal. Here’s why. ... Read More

Financial Services, Customer Experience, Trailblazer Story, Customer Engagement, Personalization

Oct 05, 2021 By Salesforce

Hyper-personalisation Made Easy With Salesforce and MuleSoft

With clicks, not code, MuleSoft can integrate applications and legacy systems into Salesforce CRM to create a single source of truth.... Read More

Personalization, CRM, IT, Customer Experience, Customer Engagement

Sep 27, 2021 By Sonny Santos

5 Ways a CRM Can Help Financial Services Close the Personalisation Gap

Digital technologies such as CRM for financial services are key to creating personalised experiences in banking and insurance. ... Read More

CRM, Financial Services, Personalization, Customer Engagement

Aug 17, 2021 By Salesforce

Hyper-Personalisation: Key to the Future of Digital Banking

Here’s why financial institutions should capitalise on hyper-personalisation to elevate the customer experience and build customer loyalty.... Read More

Financial Services, Personalization, Customer Engagement

Aug 11, 2021 By Dan Scodellaro

Is Your Marketing Personalisation Strategy Where It Needs To Be?

Many businesses do the bare minimum in terms of marketing personalisation. Here’s why they need to continuously improve beyond the basics.... Read More

Personalization, Marketing, Marketing Personalization, Customer Engagement

Jul 07, 2021 By Chris Jordan

Why Marketers Need a Data Health Check

Here's how marketers should adapt their data-driven marketing strategies in response to privacy updates from Google and Apple.... Read More

Marketing, Personalization, Marketing Personalization, Digital Transformation, Thought Leadership

Mar 22, 2021 By Jess O'Reilly

Why Hyper-Personalisation Is the Future of Customer Experience

Customer experience in the future will be hyper-personalised. Learn how companies like Zenyum are delivering 1-to-1 experiences at scale.... Read More

Customer Experience, Personalization, Trailblazer Story

Feb 16, 2021 By Saurabh Rawal

The Role of AI in Marketing: Beyond Automation, Towards Personalisation

Learn more about how AI-powered solutions, with their predictive capabilities, can help marketers make the right decisions, in near real-time.... Read More

Artificial Intelligence, Marketing, Personalization, Marketing Personalization, Marketing Cloud, Commerce Cloud, Pardot