Feature

Dec 20, 2021 By Rahul Gupta

AI Is Here and It’s Rewriting the Way Call Centres Work

Learn about the six ways AI can be used in call centres to optimise employee efficiency and drive customer satisfaction.... Read More

Artificial Intelligence, Service, Service Cloud, Einstein

Mar 24, 2021 By Kathy Baxter

Responsible AI in Marketing: Embedding Ethics by Design

Openness about how you develop AI models and giving customers control over their data are two ways to embed ethics in marketing automation.... Read More

Artificial Intelligence, Marketing, Einstein, B2B Marketing, Marketing Automation

Nov 03, 2020 By Salesforce

From Push To Personalisation, How AI Is Transforming Sales

Customers expect personalised engagements and recommendations from sales representatives. Here’s how AI can give sales reps insights into customer expectations and help sales reps make more effective decisions.... Read More

Artificial Intelligence, Einstein, Sales Cloud, Sales

Jun 02, 2020 By Allison Witherspoon

What Is Predictive Analytics?

What if you could predict the future? For example, if you were able to predict the best offer to convince customers to open a marketing email and hand over their credit card details? Or which of your customers is most likely to take their business elsewhere? You can — with predictive... Read More

Artificial Intelligence, Analytics, CEO, Einstein, Machine Learning, Leadership Insights