Saurabh Rawal

Saurabh Rawal is the Data & Identity Lead, India for Salesforce Marketing Cloud. He works with customers across India in their digital transformation journeys and helps them understand how marketing technology plays a pivotal role in building a superior customer experience and scalable digital-first business. He helps demystify the latest Martech trends of Customer Data Platform (CDP), 1:1 Personalisation, Real Time Interaction Management, Omni Channel Marketing etc.

Feb 16, 2021 By Saurabh Rawal

The Role of AI in Marketing: Beyond Automation, Towards Personalisation

Learn more about how AI-powered solutions, with their predictive capabilities, can help marketers make the right decisions, in near real-time.... Read More

Artificial Intelligence, Marketing, Personalization, Marketing Personalization, Marketing Cloud, Commerce Cloud, Pardot