Feature

Oct 05, 2020 By Doug Camplejohn

4 Sales Trends Changing the Way You Work in 2020

The fourth edition of the State of Sales report captures insights from nearly 6,000 sales professionals worldwide about recovery and growth in an evolving selling landscape... Read More

Future of Work, Sales, Sales Cloud, Research

Sep 29, 2020 By Salesforce India

The Definitive Guide to Safely Reopening Professional Services

The country is gradually unlocking, and key sectors are keen to reopen. The professional services sector too, is looking forward to restarting its operations. But several factors make this sector unique, and call for a robust approach to reopening and resuming business. The professional services... Read More

Future of Work

Sep 28, 2020 By Martin Kihn

3 Principles To Help You Rethink Your Approach To Customer Data

Today, as businesses decide how and when to reopen, it’s a great time to revisit our assumptions about our customers. Here are three basic principles to guide data-driven marketers in reassessing their approach to customer data... Read More

Customer Engagement, Marketing, Marketing Cloud, Thought Leadership, Data Management

Unlocking Value for Small and Medium Business: CRM Implementation

Sep 24, 2020 By Salesforce India

Infographic: Unlocking Value for Small and Medium Business: Get more Out of your CRM Implementation

Rising investment in the SMB sector and the COVID crisis are driving SMBs to revamp and digitise their operations. It is against this backdrop SMBs would do well to recalibrate the role that a flexible and comprehensive CRM solution can play in boosting efficiency and customer engagement. Dynamic... Read More

Digital Transformation

Sep 22, 2020 By Salesforce India

The Definitive Guide to Safely Reopening your Manufacturing Facility

With the pandemic-related lockdown mostly lifted across India, the Indian manufacturing sector has restarted activities. But manufacturing companies have to manage new realities: those of social distancing, a remote work culture, safe hygiene protocols, and pandemic-induced government regulations.... Read More

Future of Work

Sep 21, 2020 By Aaren Terrett

Never a Better Time To Start Actively Listening To Your Customers: Here’s How

Here’s advice on how to develop a listening engine to help operationalise customer feedback and start delivering more empathetic service today... Read More

Customer Engagement, CEO, Customer Success

Sep 17, 2020 By Nipun Sharma

Revisiting your Customer Service KPIs: Going Beyond CSAT

Which customer service KPIs other than CSAT scores can provide a holistic picture of your service team’s performance? Find out on our blog.... Read More

Service Cloud, Customer Engagement

Sep 15, 2020 By Charles Woodall

Helping Businesses and Society in India, One Certification at a Time

The recent Salesforce Days India shows how well-trained and certified partners can deliver great customer success and more. We at Salesforce aim to deliver great results for our customers. We’re constantly innovating to help organisations transform into more nimble, aware, digitally-enabled, and... Read More

Business as a Platform for Change

Sep 14, 2020 By Kaleem McGill

Email Marketing Automation Tactics Proven To Grow Your Prospect Pipeline

Even during a “hiring freeze” building relationships with strong candidates should still be important. Here are the three email marketing automation tactics one solutions architect used to prime the candidate funnel for when the roles return... Read More

Customer Engagement, Marketing, Marketing Cloud, Email Marketing