Feature

Oct 27, 2020 By Salesforce India

Use AI in Customer Service to Make your Service Agents Super Agents

With inputs by Nipun Sharma, Lead Service Cloud Specialist 80% of service decision-makers say emerging technology is transforming customers’ expectations of their service organisation. Customers now expect omnichannel support, personalised communication, and end-to-end resolution of their issues... Read More

Artificial Intelligence

Oct 26, 2020 By Kathy Baxter

Ethical AI Can't Wait: 4 Ways To Drive Greater Equality in Your AI

Getting AI right is difficult, but more important than ever. Little will change until companies commit to creating and implementing AI responsibly and ethically. Learn how industry leaders are doing it... Read More

Artificial Intelligence, IT, Einstein

Oct 22, 2020 By Salesforce India

A Small Biz Today could be Unicorn Tomorrow

In an interview with The Mint, Arundhati Bhattacharya, CEO & Chairperson, Salesforce India, spoke about the company's focus on the SMB segment in India, the challenges, the outlook for next year, among others. Here are some edited excerpts from that interview. Are you seeing increased demand... Read More

Digital Transformation

Oct 20, 2020 By Salesforce India

From Push to Personalisation, How AI is Transforming Sales

With inputs by Alekhya Bodingari, Lead Solution Engineer, and Shantesh Akerkar, Lead Solution Engineer Sales as a business function is undergoing an accelerated transformation. Thanks to technological innovation, customers are now expecting personalised engagements and recommendations from sales... Read More

Artificial Intelligence

Oct 19, 2020 By Martin Kihn

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

During normal years – that is, not now – it’s common for marketers to do quarterly or even annual media budgeting. But in today’s environment, that pace won’t work. Here's what they can do instead... Read More

Customer Engagement, Marketing, Marketing Cloud, Customer Journeys, Personalization, Email Marketing, Thought Leadership, Analytics

Oct 15, 2020 By Paridhi Singh

Why Now Is the Time for Fintech Companies to Partner With AppExchange

India is the fastest-growing trillion-dollar economy in the world, recently surpassing the GDP of the United Kingdom and France. COVID-19 has been a catalyst for accelerated digital transformation, with many Indian companies leveraging intelligent tech solutions to transform their working ecosystem... Read More

Digital Transformation

Keep Your SMB Moving Forward. See The Latest Trends for 2020

Oct 13, 2020 By Meredith Schmidt

New Research: Small Businesses Lean Into Tech, Social Justice, and Customers During COVID-19 Pandemic

Business as usual has been anything but “usual” over the past six months. In early 2020, as the global economy thrived, most small- and medium-sized business (SMB) leaders were focused on how to win new customers and access capital. But, the onset of COVID-19 brought new challenges, including a... Read More

Digital Transformation

Oct 08, 2020 By Salesforce India

The Definitive Guide to Safely Reopen Retail Spaces

The Indian retail sector, with its mix of departmental stores, the local kirana shops, luxury merchandise outlets, speciality stores, supermarkets and more, is a huge market. This sector directly employs 40-50 million Indians, and accounts for 58% of the country’s GDP. The Indian consumer loves... Read More

Future of Work

Oct 06, 2020 By Rohit Mahna

What’s the Outlook for Financial Services in the Next Normal?

A global survey of financial services institutions (FSI) and fintech and industry consultants reveals how the pandemic has affected their businesses and outlooks for the future... Read More

Customer Engagement, CEO, Financial Services, Leading Through Change