Feature

Aug 24, 2020 By Guilda Hilaire

Introducing Moment Makers, a Series on Creating Long-Lasting Marketing Connections

Join us for Moment Makers — a new series to give marketers inspiration and hands-on tips for making impactful moments every single day. Start here... Read More

Customer Engagement, Marketing, Marketing Cloud, Customer Journeys, Cross-Channel Marketing

Aug 20, 2020 By Udit Gupta

How Customer Obsession is Helping redBus Stay Resilient During a Crisis

India’s largest online bus ticketing platform, redBus services more than 23 million customers through a network of over 2600 operators across six countries. Udit Gupta, Senior Product Manager, redBus ascribes this success to relentless customer obsession. Ours is a business purely driven by... Read More

Leading Through Change

Aug 18, 2020 By Salesforce India

What Will the Future of Work Look Like Post COVID-19?

The global pandemic has changed the future of work forever. An all-digital, work-from-anywhere world is the new norm. But underlying it are several socio-economic concerns. Can businesses continue to meet productivity targets and growth expectations? Will employees be happy working remotely in the... Read More

Future of Work

Aug 17, 2020 By Chris Jacob

Marketing That Matters: Upskill Talent for the Strategy You Need

Here’s a look at three key data insights driving CMO decision-making today, informed by the State of Marketing and other consumer research. They also inspired lively conversation among top CMOs at our first Marketing in Motion event... Read More

Customer Engagement, CEO, Marketing, Marketing Cloud, Analytics, Data Management, Customer Experience, Digital Marketing, Digital Transformation

Aug 13, 2020 By Salesforce India

4 Steps to Building a Hyperpersonalised Services Experience in Financial Services

When it comes to financial services, customers today expect a digital-first experience that’s not only quick and efficient, but also hyper-personalised and channel-agnostic. How can financial services providers effectively meet these demands? To find out, Salesforce recently hosted a webinar on The... Read More

Customer Engagement

Aug 11, 2020 By Salesforce India

Infographic: Hit Restart: A Roadmap to Reopening Offices Successfully Post-Lockdown

India has gradually relaxed lockdown restrictions across the country. Organisations are now eager to restart business and welcome employees back. But given that the pandemic is still here, business owners and senior management must ensure employee and customer safety even as they reopen their... Read More

Future of Work

Aug 10, 2020 By Mark Abramowitz

The Biggest Customer Service Trend of 2020? Phone Support

Customers demand support over the phone, and many companies are now challenged to deliver a consistent and quality experience during a pandemic. Here's how to do it well... Read More

Customer Engagement, Customer Service, Communications, Service, Service Cloud

Aug 07, 2020 By Jody Farrar

What Does Salesforce Do?

Many people ask, “what does Salesforce do?” In this post, we answer some basic questions you have about our company and products. Learn about Salesforce... Read More

CRM, Customer Experience, Digital Transformation, Salesforce Ohana, Research

Aug 05, 2020 By Vasudeva Rao Munnaluri

Human CSRs as the Game-Changers for Customer Service

The digitally savvy customer of today has pushed the frontiers of customer service, forcing businesses to extend superior customer service anytime, anywhere. And contact centres are expected to adapt to the ever-increasing volumes of customer queries and complaints, efficiently and... Read More

Customer Engagement