Feature

Sep 14, 2020 By Tracy Eiler

How To Target the Right Accounts and Other ABM Insights From a CMO

Most B2B marketers have an account-based marketing (ABM) strategy. But how can you tell if your strategy’s working? And if it’s time for a change, where do you start? These tips can point you in the right direction... Read More

Customer Engagement, Marketing, Pardot, Marketing Cloud, Account-Based Marketing, B2B Marketing, Lead Generation

Sep 11, 2020 By Salesforce India

5 Key Takeaways from Salesforce Live: India

Visionary leaders shared their perspectives on how to navigate the new normal, and accelerate the journey back to growth. Salesforce experts showcased some of our latest innovations that are helping businesses thrive. ... Read More

Customer Engagement

Benefits of stakeholder onboarding in Financial services (finserv) sector

Sep 08, 2020 By Salesforce India

Re-Engineer Onboarding in the Financial Services Sector for a Seamless Stakeholder Experience

Efficient merchant onboarding in the financial services sector translates into higher revenues for banks, NBFCs, and fintechs. Read this blog to know how technology can help automate onboarding and measure key metrics such as TAT, NPS, and lead conversion rate to accurately predict customer action.... Read More

Digital Transformation

Sep 07, 2020 By Ari Bendersky

Give Your Work From Home Life a Total Makeover

Karen Mangia, Salesforce’s vice president of customer and market insights and the author of the new book, “Working From Home: Making the New Normal Work For You,” offers up five excellent tips to help you win at working from home... Read More

Future of Work, Salesforce Ohana

Sep 04, 2020 By Michael Perla

3 Ways To Drive Sales Growth With Resources You Already Have

Sales is a tough gig right now. But we’ve got your back. Here’s a rundown of how to find more value and drive sales growth with the resources you already have... Read More

Digital Transformation, Sales, Sales Cloud

Real life examples for business as a platform for change at Salesforce India

Sep 03, 2020 By Salesforce India

How can Business be a Platform for Change? Discover 3 Real-Life Examples at Salesforce Live: India

Salesforce Live: India is coming to you on September 10! Get ready for a virtual experience full of inspiration, innovation, learning, and fun. One of the sessions we’re most looking forward to is a panel discussion on how business can be a platform for change—specifically, how Salesforce... Read More

Business as a Platform for Change

Aug 31, 2020 By Matthew Schroeder

Secure Your Small Business On the Cheap, 5 Cybersecurity Tips

Over half of small businesses suffered data breaches in the past year. But there are steps your small business can take to provide major cybersecurity gains for relatively little time and money ... Read More

Digital Transformation, IT, Leading Through Change, Small Business

Aug 27, 2020 By Salesforce India

Infographic: Human Customer Service vs Automation - Is your Business Making the Right Choice?

By automating frontline customer service for speed and cost efficiencies - and minimising the role of human customer service representatives (CSR) in driving customer experience - companies could miss out on a huge opportunity. 86% of consumers prefer interacting with humans than chatbots. And... Read More

Customer Engagement

Aug 25, 2020 By Salesforce India

7 Must-Watch Sessions at Salesforce Live: India

We’re just a few weeks away from Salesforce Live: India and we couldn’t be more excited! This 5-hour virtual event, streaming live on 10 September, is shaping up to be a one-of-a-kind experience packed with inspiration and innovation. Hear from India’s top Trailblazers as they share their stories... Read More

Customer Engagement