COMMERCE

New Series: Becoming Retail

How to put people at the heart of digital transformation.

Oct 04, 2018 By Rob Garf

It’s Critical to Be Wherever Consumers Are — Especially Brick and Mortar

I spent my formative years — both in childhood and the early days of my career — in brick-and-mortar stores. I’m clearly passionate, if not a bit biased, about the role that physical stores play in attracting both customer attention and dollars. With 90% of retail revenue still coming from stores,... Read More

Commerce, Retail, Retail Insights, Ecommerce, Unified Commerce

Sep 27, 2018 By Vinod Kumar

Diane von Furstenberg Invites You Inside the Brand (and Diane’s Office) with DVF 360 – An Immersive Shopping Experience

Fashion designer Diane von Furstenberg occupies a rarified air. She is the uncommon designer who, after more than 40 years, is still intimately involved in all aspects of her eponymous brand.... Read More

Commerce, Unified Commerce

Aug 14, 2018 By Heike Young

Shopper-First Retailing: New Research from 6,000 Consumers and 1.4 Billion Ecommerce Visits Reveals What Shoppers Actually Want

Retailers that win in today’s changing retail landscape have put aside what they think they know to listen to what shoppers actually want. Understanding this empowered, connected shopper’s wants and needs should be multifaceted — and that’s why we conducted new, multilayered research to get a true... Read More

Customer Experience, Retail, Retail Insights, Unified Commerce, Marketing

Jun 13, 2018 By Kemberly Gong

Salesforce Connects Commerce and Marketing for a More Complete Customer Journey

Salesforce streamlines the customer journey with the new Commerce Cloud and Marketing Cloud Connector, which syncs data between systems, so different teams can create more personalized, intelligence shopper journeys. It’s a game-changer.... Read More

Commerce, Unified Commerce

May 03, 2018 By Ilana Goddess

Here’s Your First Peek at the Salesforce Connections Agenda for Commerce!

Salesforce Connections, the commerce, marketing, and service event of the year, is fast approaching. From June 12-14 in Chicago, Trailblazers across retail, financial services, consumer goods, manufacturing, high tech and media will come together to learn how to transform their business in the Fourth Industrial Revolution, where everyone and everything is smart and connected. Here’s your first look at the agenda for commerce.... Read More

Commerce, Unified Commerce

Mar 29, 2018 By Eric Lessard

TrailheaDX ’18: How Commerce Cloud Aligns to SalesforceDX Development Methodology

Salesforce’s developer conference, TrailheaDX, kicked off this week in San Francisco, with over 150 technical sessions and trails for developers and administrators. Check out the latest tech news from Commerce Cloud.... Read More

Commerce, Unified Commerce

Mar 26, 2018 By Rob Garf

If You Don’t Know Who Owns Customer Experience in Your Company, You’re Not Alone

New research from Deloitte and Salesforce reveals that the majority of brands say consumer experience—the sum of all the interactions consumers have with a company’s products, services, and brand across touch points—is the singular competitive differentiator today. But despite its strategic priority, consumer experience generally remains overpromised and underdelivered.... Read More

Commerce, Retail Insights, Unified Commerce, Thought Leadership

Mar 19, 2018 By Heike Young

How to Win Shoppers in the Retail Renaissance: New Data from 550 Brand Leaders

According to new research from Salesforce and Deloitte Digital, we’re experiencing a retail renaissance, and it’s time to dig deeper and discover how some of the world’s top-performing brands win shoppers for the long-term. The report is based on a global survey of more than 550 traditional retail, pure play, consumer goods, and branded manufacturing leaders, and sheds light on what elite performers do to win shoppers, and how their strategies suggest a model for success.... Read More

Commerce, Retail Insights, Unified Commerce, Thought Leadership

Feb 28, 2018 By Lisa Lee

You’ve Decided to Move Your eCommerce Business to the Cloud. Now What?

Retail spending on cloud technologies has topped $15 billion. Choosing the right cloud model is as essential as choosing to move to the cloud itself. But once the decision has been made to embrace cloud, the question then becomes – which type of cloud?... Read More

Commerce, Unified Commerce