COMMERCE

New Series: Becoming Retail

How to put people at the heart of digital transformation.

Feb 12, 2018 By Sandeep Bhanote

A New Standard in Ecommerce: Shoppable Store Locators

For all its ubiquity, store locators do nothing to augment the ecommerce experience. For most brands it sits as digital dead-space, neither effective for driving store traffic nor accretive to ecommerce. But that is starting to change.... Read More

Commerce, Unified Commerce

Jan 11, 2018 By Shelley Bransten

NRF 2018: Retail Without AI is Not Retail

For all the benefits technology has brought to retail, it has created a data deluge that has clouded retailers’ view of the person that matters most – the shopper. At the NRF Big Show, we’ll explain how artificial intelligence is the enabler to delivering fast, personalized, connected experiences that help retailers regain sight of the shopper.... Read More

Commerce, Unified Commerce

Jan 04, 2018 By Kate Milne

How Does Order Management Impact Customer Loyalty?

It’s probably lost on most online shoppers, but certainly not retailers – the tremendous complexity in getting the right products to customers, and accepting their returns, whenever and wherever. There’s a mind-boggling web of interconnections and systems that govern orders and inventory, and those systems are getting smarter than ever. The best ones are integrated directly into ecommerce systems.... Read More

Commerce, Unified Commerce

Oct 24, 2017 By Lisa Lee

Salesforce Commerce Cloud Integrates with Shopping on Instagram

Commerce Cloud is integrating with Shopping on Instagram, empowering brands to tag their posts with product information and drive shoppers to their site.... Read More

Commerce, Unified Commerce

Aug 29, 2017 By Christa Matukaitis

Holiday Readiness: Best Practices for Buy Online/Pickup in Store

In theory, it sounds simple. Your customers place an order online, but prefer to pick it up in a local store rather than wait and pay for delivery. The reality, though, is that buy online/pickup in store (BOPIS) is often fraught with challenges. However challenging it might be, retailers must get BOPIS right during the holiday season.... Read More

Commerce, Unified Commerce

Jun 07, 2017 By Julie Rousseau

What Retail Organizations Can Learn From the Military

Companies have long turned to the military for inspiration for their organizational design, but they only copied the obvious half: hierarchy. That was enough to get by in the past, but it is now time to look closer at the real source of an army’s effectiveness.... Read More

Commerce, Unified Commerce

May 23, 2017 By Lisa Lee

Unified Commerce: Tales From the Front Lines

It is not surprising that Unified Commerce was a key theme at last week’s Salesforce XChange conference. After all, changing consumer behaviors are forcing retailers and brands to change everything about how they engage with shoppers. Given the complexity, what may be surprising is how far along some brands are in their Unified Commerce journey. Here are a few of their stories.... Read More

Commerce, Unified Commerce

Apr 26, 2017 By Jeff Barnett

Salesforce Commerce Cloud Named a Leader in Gartner Magic Quadrant for Digital Commerce

Salesforce Commerce Cloud has been named a Leader in the Gartner Magic Quadrant for Digital Commerce for the second consecutive year.... Read More

Commerce, Unified Commerce

Apr 12, 2017 By Lisa Lee

A Trip to an Amazon Bookstore

There are a total of five Amazon bookstores in the US. I visited number four, in Dedham, Mass., to see how Amazon is leveraging its online might to make a dent in the offline world.... Read More

Commerce, Unified Commerce