COMMERCE

New Series: Becoming Retail

How to put people at the heart of digital transformation.

Jan 16, 2017 By Gordon Evans

Salesforce Commerce Cloud to Integrate with Facebook Dynamic Ads

Today at the NRF Retail Big Show, Salesforce announced the integration of Commerce Cloud with Facebook Dynamic Product Ads, giving brands the opportunity to leverage Commerce Cloud and Facebook in new ways to deliver relevant product information.... Read More

Commerce, Unified Commerce

May 19, 2016 By Jai Rawat

Why Personalized Referral Programs Work

Imagine that you run a coffee shop and you know how your regular customers take their coffee, but you still ask them for their order every morning. That’s what it’s like when you don’t personalize your interactions with customers, and an invitation for them to shop elsewhere.... Read More

Commerce, Retail Insights, Unified Commerce

Mar 10, 2016 By Lisa Lee

Adventures in Merchandising

Merchandising has been a key component of retail commerce for as long as retail has existed. But it has been made increasingly complex in the digital world as shoppers search for products with a high degree of granularity, and merchants struggle for the easiest way to showcase exactly the products they want.... Read More

Commerce, Unified Commerce

Feb 25, 2016 By Samir Palnitkar

6 Considerations for Customer Loyalty Programs

In a fiercely competitive retail market, customer loyalty and retention take on a level of importance that is impossible to understate, not only because they are more valuable customers but also because they are cheaper to retain.... Read More

Commerce, Customer Story, Retail Insights, Unified Commerce

Feb 03, 2016 By Lisa Lee

Conscious Commerce: Dogeared Jewelry Makes Good Things Happen

In the second in our series Conscious Commerce, we profile Dogeared, the California-based jewelry company that describes itself as a message company that happens to sell jewelry.... Read More

Commerce, Customer Story, Unified Commerce

Jan 13, 2016 By Pau Sabria

How NYX Cosmetics Leverages Content Generated by Customers Online…in Stores

Brick-and-mortar experiences are often disconnected from the digital experience. NYX Cosmetics, one of the most socially-savvy cosmetics brands in the world, is an exception.... Read More

Commerce, Customer Story, Retail Insights, Unified Commerce

Dec 14, 2015 By Lisa Lee

Tourneau: The Evolution of a Century-Old Luxury Brand

How does Tourneau, a 115-year old luxury company with the deepest of deep roots in brick and mortar, stay relevant in the digital age?... Read More

Commerce, Customer Story, Unified Commerce

Oct 29, 2015 By Rob Garf

What Do Tory Burch, ModCloth, Warby Parker, JC Penney and Jimmy Choo Have In Common?

Women’s Wear Daily’s 18th Apparel and Retail CEO Summit took place in New York this week. It focused on “the new face of fashion” and brought together visionaries from young(ish) and well-established companies who are shaking up an already incredibly dynamic industry. Here are some of their stories.... Read More

Commerce, Retail Insights, Unified Commerce

Oct 23, 2015 By Michael Langguth

Apps Drive Half of Mobile Sales for Some Savvy Retailers

Apps have become the highest-performing channel for many retailers, with conversion rates outperforming the desktop. Apps now generate about half of all mobile sales for retailers who have made their app experience a priority, and are expected to drive over 40% of mobile sales for the top US 500 retailers this year. How can retailers leverage apps to drive the in-store experience?... Read More

Commerce, Retail Insights, Mobile, Unified Commerce