Every two weeks, Salesforce Research is surveying the general population to discover how consumers and the workforce are navigating the COVID-19 pandemic. We’re posting the insights we’ve found, and tips on what businesses can do in response. Click here to explore data across demographics and...
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The continued rise of innovative and immersive technologies has fundamentally shifted and shaped how consumers engage with brands. This has thrown customer expectations into a constant state of change — and many marketers are finding it hard to keep up.
The most successful marketers understand...
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On Election Day, we all have the opportunity to reflect on our own civic duties — but today those duties extend beyond the individual. According to our report, “The Impact of Equality and Values Driven Business,” 80% of employees believe companies have a responsibility to look beyond profit to make...
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Unusual weather patterns, droughts, and natural disasters are on the rise, and people are more aware of climate change than ever before. As the situation becomes increasingly dire, businesses are expected to play a larger role in building a more sustainable future. Corporate sustainability is a...
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Ask any business leader of their biggest challenges and, chances are, they’ll cite an increasingly empowered and discerning customer base. Regardless of industry, or whether you cater to consumers or business buyers, your company has the monumental task of not just providing amazing customer...
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