Apr 09, 2019
                                    
                                    
                                        By
                                        
                                            Devon McGinnis
                                        
                                    
                                    
                                    
                                
                                
                                    
                                    
                                        The sales funnel metaphor is somewhat misleading; in real life, the process never goes as smoothly as liquid down a funnel. In the last decade, digital marketing, artificial intelligence (AI), and CRM have drastically changed the process of converting new leads into customers. Given this, it’s...
                                    
                                    
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                                        Sales,
                                    
                                        Small Business