360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jul 24, 2017 By Chad White

Shopping Cart Abandonment Email Trends [infographic]

“Online shoppers abandoning their carts is a natural part of the buying process, but it’s also a high-value behavior that’s worthy of a response,” Salesforce points out in its 5 Blueprints for Building Smarter Emails. That report highlights eight “IQ Boost Opportunities” for your shopping cart... Read More

Marketing, Retail

Jul 14, 2017 By Tom Farrell

Creating Location-Based Mobile Campaigns That Actually Work

Perhaps no aspect of mobile marketing is more misunderstood, and more poorly executed, than location-based delivery of push notifications. Those of us with longer memories will recall the excitement at the ability to send push notifications to thousands of people in the same location.... Read More

Marketing, Mobile, Retail

Jul 11, 2017 By Joanna Beerman

One Size Doesn’t Fit All: A Framework for Engaging Customer Experiences

As consumers, many of us have access to smartphones, giving us the ability to tap our way to the best price or offer anytime, anywhere. We can ask Alexa for the weather conditions and Siri to help us navigate the fastest route home. Instant gratification is the name of the game, and we expect our... Read More

Retail, Marketing

Jun 22, 2017 By Marcela De Vivo Bustillo

Improved Chatbot Technology Driving New User Experiences

With over a dozen frameworks available to build chatbots, competition is driving rapid innovation. The capability and reach of chatbots has ushered in many uses for their artificially intelligent deep learning processes. Given the advancements in processing power, chatbots now have the capability... Read More

Customer Service, Sales, Retail, Service, Artificial Intelligence

May 18, 2017 By Lisa Lee

Aritzia, BIRKENSTOCK and Vineyard Vines Explain How They Innovate and Grow With Salesforce Commerce Cloud

This week at the Salesforce XChange conference in Las Vegas, three trailblazing retail brands were recognized as Pacesetter winners: Aritzia, Birkenstock and vineyard vines. These brands exemplify innovation, growth and connecting with their customers in engaging and personal ways. Top executives... Read More

Cloud, Events, Retail

May 01, 2017 By Joanna Beerman

14 Retail Customer Experience Stats That Just Might Blow Your Mind

Retail will change more in the next five years than it has in the last 50, largely driven by the consumer’s tech adoption. Read 14 mind-blowing stats related to the retail customer experience to identify where brands can focus to transform business-as-usual to connected shopping experiences.... Read More

Retail

Apr 20, 2017 By Jack Kiatmysack

5 Ways to Change Business as Usual to a Lean and Mean Retail Operation

Today, managing store operations feels more like directing traffic on a highway. Customers are moving faster than ever, and retailers, especially those with large investments in the physical channel, are having a difficult time keeping pace. Store operations professionals are responsible for... Read More

Retail

Apr 14, 2017 By Liz Gould

Marketing Makeovers: 3 Solutions to Help Modernize Traditional Channels

Today, more than eighty percent of shoppers start their buying journeys in a digital channel. But that doesn’t mean marketers shouldn’t prioritize physical channels, especially when 80% or more purchases still occur in the store. Leading brands like Warby Parker and Room & Board have observed... Read More

Marketing, Marketing Cloud, Retail

Apr 14, 2017 By Dan Steiner

5 Tips to Bring New Customers to Your E-Commerce Shop

Setting up a new shop is a multi-stage process. First, a business owner creates an attractive storefront and fills it with products. Once that part is complete, that same business owner ensures the business’s signage entices people to come in. Even if a shop is in a good location, though, savvy... Read More

Retail, Cloud

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Shopping Cart Abandonment Email Trends [infographic]

Creating Location-Based Mobile Campaigns That Actually Work

One Size Doesn’t Fit All: A Framework for Engaging Customer Experiences

Improved Chatbot Technology Driving New User Experiences

Aritzia, BIRKENSTOCK and Vineyard Vines Explain How They Innovate and Grow With Salesforce Commerce Cloud

14 Retail Customer Experience Stats That Just Might Blow Your Mind

5 Ways to Change Business as Usual to a Lean and Mean Retail Operation

Marketing Makeovers: 3 Solutions to Help Modernize Traditional Channels

5 Tips to Bring New Customers to Your E-Commerce Shop

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First