360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Feb 13, 2017 By Sabrina Barekzai

Enhancing the Shopper Experience: Our NRF ‘17 Rundown

Every year, the world’s top retailers gather for the National Retail Federation’s Big Show, better known as NRF. Thousands of top retail brands come together to detail the latest in innovations for the industry and their shoppers. Salesforce blazed a trail for shoppers and our customers alike... Read More

Retail, Events

Feb 09, 2017 By Joanna Beerman

The NRF Big Show Turns Its Focus to Something Bigger Than IT

At the start of every year, retail professionals gather in New York City to discuss the trends and innovation shaping the industry at the National Retail Federation’s Big Show. As the world’s largest trade association in retail, NRF is focused on a broad set of topics, anywhere from tearing down... Read More

Events, Retail, IT

Jan 17, 2017 By Heike Young

6 Things That Should Be On Your Retail Marketing Post-Holiday To-Do List

By this point, we can all take a deep breath. The biggest consumer shopping season of the year is over. According to NRF, the 2016 holidays turned out slightly better than predictions. Holiday retail sales during November and December increased 4% from the 2015 season to a grand total of $658.3... Read More

Marketing, Marketing Cloud, Retail

Jan 16, 2017 By Gordon Evans

Announcing Salesforce Commerce Cloud Integration with Facebook Dynamic Ads

It’s clear that connected shoppers are fundamentally transforming retail, interacting with brands through many touch points including web, mobile, online marketplaces, stores, ads, connected devices, and of course social media. Shoppers increasingly use these touchpoints not just to collect... Read More

Retail, Marketing, Marketing Cloud, Social

Jan 12, 2017 By Evan Ellis

4 Things Amazon Teaches Business Leaders About Modern Processes

You need only look at shopping behaviors this past holiday season to understand the impact of Amazon. Amazon has completely transformed business to consumer (B2C) selling. In doing so, it has become the world’s largest e-retailer, with over $100 billion of revenue in 2015 alone. However, Amazon’s... Read More

Apps, Marketing, Mobile, Retail, Analytics, Artificial Intelligence

Jan 05, 2017 By Joanna Beerman

4 Unbelievable Retail Experiences You Can’t Miss at NRF (and a Party!)

Every January, the National Retail Federation’s (NRF’s) Big Show offers the industry an amazing look at how some of the world’s most innovative retail brands and solutions providers are reshaping the shopper experience. In addition to showcasing new technologies and innovations, the event sets the... Read More

Cloud, Events, Retail

Jan 03, 2017 By Liz Shivvers

How AI Has Changed Holiday Shopping Forever

Holiday shopping is changing fast. Personally, this is now the second year in a row that I bought 100% my holiday gift list (and cards and decorations) online. And I’m not alone. 2016 marked the first year consumers said they did more shopping online than in stores. Amazon, which accounts for... Read More

Marketing, Retail

Dec 02, 2016 By Joanna Beerman

Four Retail Trends You Need to Know

‘Tis the season for 2017 predictions. Although most retailers are heads down during the busy holiday season, the nagging thought of what’s in store for the industry next year is never far from their minds. Enter the National Retail Federation’s Big Show. Every year, NRF kicks off the year with... Read More

Cloud, Retail

Dec 01, 2016 By Bob Stutz

Cyber Monday Loses Digital Crown to Black Friday

Black Friday and Cyber Monday, the focal points of the holiday shopping season, are now past us. Marketers and retailers have activated their strategies in an effort to win the attention — and wallets — of today's connected customers. More than ever, brands are tailoring efforts to the individual... Read More

Marketing, Marketing Cloud, Retail

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Enhancing the Shopper Experience: Our NRF ‘17 Rundown

The NRF Big Show Turns Its Focus to Something Bigger Than IT

6 Things That Should Be On Your Retail Marketing Post-Holiday To-Do List

Announcing Salesforce Commerce Cloud Integration with Facebook Dynamic Ads

4 Things Amazon Teaches Business Leaders About Modern Processes

4 Unbelievable Retail Experiences You Can’t Miss at NRF (and a Party!)

How AI Has Changed Holiday Shopping Forever

Four Retail Trends You Need to Know

Cyber Monday Loses Digital Crown to Black Friday

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New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First