Jul 20, 2017 By Tom Farrell

Switching Off For Summer: Advice From The Pool Bar

Summertime, and the living is easy. Or at least it used to be. George Gershwin can probably consider himself lucky to have lived his life well before the smartphone era, when for many of us vacation can end up meaning juggling family and work - and considerably more stress than either of those... Read More

Cloud, Mobile, Careers

Jul 14, 2017 By Tom Farrell

Creating Location-Based Mobile Campaigns That Actually Work

Perhaps no aspect of mobile marketing is more misunderstood, and more poorly executed, than location-based delivery of push notifications. Those of us with longer memories will recall the excitement at the ability to send push notifications to thousands of people in the same location.... Read More

Marketing, Mobile, Retail

May 24, 2017 By Tom Farrell

How To Optimize First-Time User Experience On Mobile

The first five minutes on mobile, and particularly the mobile app, are absolutely essential. If you doubt that in any way, consider the following simple analysis of mobile app economics: You build and maintain a wonderful mobile app. This costs money. You bring lots of users to the app to check... Read More

Apps, Mobile, Marketing

Sep 21, 2016 By Tom Farrell

How Pokemon Go is Gamifying More Industries

Unless you’ve been living under a rock for the past few weeks, you’ll be well aware of the popularity of Pokemon GO. It has already overtaken Twitter in daily active users and sees people spending more minutes in the app than on Facebook - no easy feat. And walking the streets has become that... Read More

Cloud, Mobile

Jul 13, 2016 By Tom Farrell

What Apple’s Subscription Changes Means for Mobile: The Lowdown

Apple recently announced that they would be making changes to the App Store’s subscription policy, in particular to auto-renewable subscriptions. These changes will have (or rather should have) a significant effect of how companies develop their mobile marketing strategies. We’re going to outline... Read More

Mobile, Apps, Marketing, Customer Experience

Jun 15, 2016 By Tom Farrell

The First Five Minutes on Mobile

The numbers say it all. The average mobile user has somewhere north of 100 apps on their phone 20% of all mobile app installs are only used once and never again. You’ve lost almost 80% of your app users within the first week of install So it stands to reason: making a great first impression has... Read More

Apps, Mobile, Marketing

Dec 29, 2015 By Tom Farrell

Mobile Predictions for 2016

Here’s the funny thing: At the dawn of 2016, although the smartphone is everywhere, in terms of its influence on consumer behaviour it is still in its infancy. That’s another way of saying that although we all have a smartphone in our pocket, I believe that these devices are set to change the way... Read More

Cloud, Mobile

Oct 26, 2015 By Tom Farrell

Why There's Nothing Spooky About Relevant, Helpful Marketing

As Halloween approaches, it might be time for marketers to confront their fears about ‘spooky marketing’ and the idea that consumers react negatively to campaigns and interactions that learn from user behavior. Here’s why. Imagine I arrive at a restaurant this evening to be met by a smiling Maitre... Read More

Marketing