360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Aug 20, 2019 By John Stewart

Unveiling Salesforce Maps: How Location Intelligence Helps Businesses Connect With Their Customers

As the leader of MapAnything for over 10 years, I’ve been amazed by the way location intelligence has changed our daily routine. A lot of that has to do with the introduction of the iPhone 12+ years ago. The iPhone’s GPS beacon gave birth to a whole new generation of consumer applications that... Read More

Customer Experience, News, Sales, Sales Cloud

Aug 20, 2019 By Shannon Duffy

Salesforce Is Named a Leader in the 2019 Gartner Magic Quadrant for Low Code Application Platforms

We’re excited to announce that Gartner has named Salesforce a Leader in their new Magic Quadrant for Low Code Application Platforms (LCAP). ... Read More

App Cloud, IT, Industry Report

Aug 19, 2019 By Chris Jacob

Why Marketers Need to Build Great Customer Experiences With AI

Customer expectations are higher than ever, and personalization has become the new normal in marketing communications. But how can brands execute detailed personalization on a large scale? Marketers are turning to artificial intelligence (AI) to create great customer experiences and personalize... Read More

Artificial Intelligence, Customer Experience, Marketing, Marketing Cloud, Personalization

Aug 19, 2019 By Kelcy Joynt

How Intelligence Can Help Media Companies Win the War for Attention

Media companies face their biggest-ever challenge. They’re battling disruptive new competitors while in a war for the attention of consumers, fighting on numerous fronts against streaming services, social media, mobile apps, podcasts, games, and more. Winning this war depends on media companies’... Read More

Artificial Intelligence, Customer Experience, Digital Transformation, Marketing, Communications

Aug 18, 2019 By Kelly Miller

How to Avoid Being Overwhelmed by Marketing Technology Options

Choosing the best marketing technology platform for your business from among the sheer number of available options can be overwhelming. As of 2019, there were more than 7,040 different marketing technology solutions in the marketplace. Given that the average marketing team only uses around 5-20... Read More

Digital Transformation, Marketing, Marketing Cloud

Aug 17, 2019 By Brigitte Donner

What Is Dreamforce? Everything You Need to Know

“Are you going to Dreamforce?” “Who do you think will be playing at Dreamforce?” “At the next Dreamforce, I’m going to …” The buzz online and within our community has started, and you might be wondering what it’s all about. If you’re new to Salesforce and what we do, you may not know about... Read More

Events, Dreamforce, Salesforce Ohana

Aug 16, 2019 By Nataly Hendeles

4 Reasons Why a Community Is Vital for Small Business Growth

This past year, I learned the power of community. After leaving my home country of Israel to move to the U.S. to get my MBA, I felt a tremendous void. Who would help me navigate a new culture? Who could I turn to for advice or exam prep? Soon that void was filled with an incredible academic... Read More

Small Business, Startups

Aug 15, 2019 By Marissa Kraines

Expert Advice: Get Ready for The Road to Dreamforce

The most wonderful time of the year for Trailblazers is here: Dreamforce season! Every year, the best and brightest minds join us at Dreamforce to offer perspective, vision, and solutions for a better world. From global leaders to entrepreneurs to scientists, every speaker is thought-provoking and... Read More

Events, Dreamforce, Salesforce Ohana

Illustration of Astro performing a site search

Aug 15, 2019 By Maria Humphrey

2019 Holiday Readiness: Make the Most of Site Search

This is the latest installment in a tutorial series that breaks down everything retailers need to do for a successful 2019 holiday shopping season. Your most powerful tool this holiday season is your search bar. The search bar has been a necessity in every website architecture since the beginning —... Read More

Commerce, Holiday Readiness, Retail

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Unveiling Salesforce Maps: How Location Intelligence Helps Businesses Connect With Their Customers

Salesforce Is Named a Leader in the 2019 Gartner Magic Quadrant for Low Code Application Platforms

Why Marketers Need to Build Great Customer Experiences With AI

How Intelligence Can Help Media Companies Win the War for Attention

How to Avoid Being Overwhelmed by Marketing Technology Options

What Is Dreamforce? Everything You Need to Know

4 Reasons Why a Community Is Vital for Small Business Growth

Expert Advice: Get Ready for The Road to Dreamforce

2019 Holiday Readiness: Make the Most of Site Search

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First