360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Aug 30, 2019 By Joe Galvin

How to Protect Your Small Business From a Cyberattack

This article was written by Joe Galvin, Chief Research Officer at Vistage, a Salesforce partner. Like a heart attack, a cyberattack can strike at any moment — and cause almost instantaneous damage to your company’s productivity, credibility, financial security, and more. Beyond the trouble, this... Read More

Small Business, Startups

Photograph of three people on a park bench

Aug 30, 2019 By Mark Abramowitz

Salesforce Service Cloud Named an August 2019 Gartner Peer Insights Customers’ Choice for CRM Customer Engagement Center

The Service Cloud team is excited to announce that Salesforce has been recognized as an August 2019 Gartner Peer Insights Customers’ Choice for CRM Customer Engagement Center. According to Gartner, “The Gartner Peer Insights Customers’ Choice is a recognition of vendors in this market by verified... Read More

Customer Service, Service Cloud

Aug 29, 2019 By Ron Pereira

Empowering Your Service Organization With Customer 360

In our previous post on Achieving a Unified View of your Customer, we discussed the role of digital transformation in moving towards customer centricity, which ultimately requires a single unified view of the customer. Yet, achieving that 360-degree view of the customer is no easy feat. Salesforce... Read More

Customer Experience, Customer Service, CRM, Data Management

Aug 29, 2019 By Kelly Miller

The Evolution of AI: How Marketers Can Use AI to Drive Marketing ROI

We are in the midst of transformation. More and more, today’s customers expect seamless, personalized, predictive journeys. Today, 64% of customers now expect tailored engagement based on past interactions, and 62% of customers expect companies to adapt based on their actions and behavior.... Read More

Artificial Intelligence, Marketing, Marketing Cloud, Marketing Personalization, Customer Experience

Aug 28, 2019 By Marie Rosecrans

How to Manage Employee Improvements in a Growing Business

Good employees are hard to find. According to Glassdoor, the average U.S. employer spends $4,000 and 24 days making a hire, and then there’s the additional cost to train new employees to get them up to speed. That’s a significant amount of time and money, particularly for small businesses. What... Read More

Small Business, Startups

Aug 27, 2019 By Gordon Evans

Salesforce Named a Leader in the Gartner 2019 Magic Quadrant for Digital Commerce — For the Fourth Consecutive Year

I’m thrilled to share the news that Salesforce has been named a Leader in the Magic Quadrant for Digital Commerce for the fourth consecutive year. We are honored for the recognition. We believe our success is because of our trailblazing customers, who are at the center of everything we do.... Read More

Commerce, Commerce Cloud, Industry Report

Aug 27, 2019 By John Strain

Holiday Readiness: How to Build Relationships at Every Touchpoint

This is the latest installment in a tutorial series that breaks down everything retailers need to do for a successful holiday shopping season. When I was in retail, we spent a lot of time figuring out how to attract shoppers to our brand’s physical and digital properties. Regardless of what we did... Read More

Commerce, Retail, Holiday Readiness

Aug 27, 2019 By Kelsey Jones

4 Steps to Develop Engaging New Customer Experience Strategies

Tethered to smartphones and accustomed to nonstop innovation, today’s customers are more informed and less loyal than predecessors. The experience a brand offers is now its key differentiator — and customers vote for great experiences with their wallets. More than 50% of consumers have stopped... Read More

Customer Experience, Marketing, Research

Aug 26, 2019 By Megan Reynolds

Marketing Cloud August 2019 Release Is Live!

The latest Marketing Cloud release is now live! With each release, Salesforce Marketing Cloud builds on our promise to empower marketers by giving them a platform to unify and manage customer data, personalize content and offers with artificial intelligence (AI), engage across every channel, and... Read More

Marketing, Marketing Cloud, Marketing Personalization

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

How to Protect Your Small Business From a Cyberattack

Salesforce Service Cloud Named an August 2019 Gartner Peer Insights Customers’ Choice for CRM Customer Engagement Center

Empowering Your Service Organization With Customer 360

The Evolution of AI: How Marketers Can Use AI to Drive Marketing ROI

How to Manage Employee Improvements in a Growing Business

Salesforce Named a Leader in the Gartner 2019 Magic Quadrant for Digital Commerce — For the Fourth Consecutive Year

Holiday Readiness: How to Build Relationships at Every Touchpoint

4 Steps to Develop Engaging New Customer Experience Strategies

Marketing Cloud August 2019 Release Is Live!

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First