360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Sep 05, 2019 By DC Nguyen

Salesforce Ventures Impact Fund Spotlight: Guild Unlocks Opportunity for America’s Workforce Through Education

Salesforce believes business is a powerful platform for change. That’s why Salesforce Ventures, the company’s global corporate investment group, created a $50 million Impact Fund, which invests in companies that drive positive societal impact by addressing challenges across workforce development,... Read More

Salesforce Ohana, Startups

Sep 05, 2019 By Abraham David Lloyd

Implement Intelligent Coupon Campaigns With Commerce and Marketing Clouds

This is an installment in a series of use cases that span the shopper journey across commerce, marketing, and service. It covers industry best practices, as well as how-tos around setting up these journeys with Salesforce. I’ll be honest, I love coupons. As a child growing up, I remember cutting... Read More

Commerce, Commerce Cloud, Retail

Sep 05, 2019 By Andy Simmons

How to Accelerate Your Advertising With Artificial Intelligence

The Fourth Industrial Revolution has brought many innovative new technologies, and one of the most exciting is artificial intelligence (AI). In just the last decade or two, AI has evolved to become very sophisticated and has been adopted by leading companies in a variety of industries. For... Read More

Artificial Intelligence, Digital Advertising, Marketing, Marketing Cloud, Research

Sep 04, 2019 By Nancy Swan

How Coupon Campaigns Can Help You Understand and Adapt to Shopper Behavior

This is an installment in a series of use cases that span the shopper journey across commerce, marketing, and service. It covers industry best practices, as well as how-tos around setting up these journeys with Salesforce. Using coupon codes is a time-tested strategy that companies deploy to drive... Read More

B2B Commerce, Commerce, Commerce Cloud, Retail

Sep 04, 2019 By Matthew Cameron

Four Ways Banks Can Transform Service Engagement

Today’s banking consumers live in a digital-first world, and this is especially true when it comes to their expectations of customer service. After all, 81% of customers attempt self-service before seeking further support. Perhaps they’ve lost their bank card or want to order new checks. Or they... Read More

Customer Service, Customer Experience, CRM, Financial Services, Financial Services Cloud

Sep 03, 2019 By Monica Langley

Marc Benioff's New Book Talks About Bringing Your Values to Work and Being a Platform for Change

Marc Benioff’s new book, Trailblazer: The Power of Business as the Greatest Platform for Change, will debut on October 15. And people are already talking about it: “Trailblazer is an urgent and compelling book for anyone in business who yearns to fulfill a higher mission in the world.” — Richard... Read More

News, Salesforce Ohana

Sep 03, 2019 By Megan Hostetler

Email Deliverability Readiness: How to Prepare for Peak Season and High Volume

It’s (almost) time! Soon, the holiday season will be here. Halloween, Thanksgiving, Black Friday (a global phenomenon as Rob Garf notes), Cyber Monday, and the overall season will lead us toward the end of the year. As a savvy email marketer, you’ll want to do everything you can to keep the peak... Read More

Best Practices, Email Marketing, Marketing, Marketing Cloud

Sep 03, 2019 By Al Dea

How Building Fearless Teams Unleashes Innovation

As the technology of the Fourth Industrial Revolution affects all aspects of our lives, customer expectations are being redefined into experiences. Smart brands deepen relationships by delivering the right solution for your issue today, while advising on next issue avoidance, at the right time via... Read More

Corporate Culture, Customer Experience, Leadership, Salesforce Ohana

Sep 01, 2019 By Ruthie Miller

7 Podcasts Every Small Business Owner Should Add to Their Queue

Podcasts have exploded in popularity over the last few years, emerging as a way to gain insights while livening up our dog walks, commutes, and gym time. But with a podcast for every topic under the sun, how do you know which ones are worth the effort? Here are seven exceptional small business... Read More

Small Business, Startups, Learning

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The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Salesforce Ventures Impact Fund Spotlight: Guild Unlocks Opportunity for America’s Workforce Through Education

Implement Intelligent Coupon Campaigns With Commerce and Marketing Clouds

How to Accelerate Your Advertising With Artificial Intelligence

How Coupon Campaigns Can Help You Understand and Adapt to Shopper Behavior

Four Ways Banks Can Transform Service Engagement

Marc Benioff's New Book Talks About Bringing Your Values to Work and Being a Platform for Change

Email Deliverability Readiness: How to Prepare for Peak Season and High Volume

How Building Fearless Teams Unleashes Innovation

7 Podcasts Every Small Business Owner Should Add to Their Queue

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First