360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Aug 13, 2014 By Jason Jordan

Why Your Forecasts Stink

Sales forecasting is an activity that consumes an enormous amount of management’s time, yet few organizations are happy with the accuracy of their collective forecasting efforts. So how is it that sales forces can expend so much effort on forecasting and still produce revenue predictions that... Read More

Featured, Sales

Aug 13, 2014 By Sarah Boutin

Sneak a Peek at Salesforce.com’s New Atlanta Office!

We’re thrilled to announce the opening of our new office in Atlanta! Salesforce.com is in the Atlanta Plaza, which is located in the Buckhead district, a part of town quickly becoming Atlanta’s tech hub. While Atlanta Plaza was home of the Pardot headquarters, the newly expanded offices will now... Read More

Careers, Featured, News

Aug 13, 2014 By Laura Fagan

IT Visionaries: NetApp’s CIO Talks Cloud Technology and Innovation

In March 2012, Cynthia Stoddard took over the reins of the IT organization at NetApp, a network data storage and management solution company. As CIO and SVP, Stoddard is working to lead and evolve NetApp IT in the new digital era. In this latest “IT Visionaries” series interview, she... Read More

Featured, IT

Aug 12, 2014 By Amanda Nelson

6 Steps to Turn Data into a Competitive Advantage

In the past, the focus was gathering the data, not analyzing it. Today, gathering the data is an automated process, and business intelligence is coming in as the knowledge worker. You have the opportunity to do enormous things with data and take your business in a far grander... Read More

Aug 12, 2014 By Jesse Noyes

How to Win at Content Marketing [INFOGIF]

If you clicked on that headline, it's because you want answers. Most organizations—91%, actually—are producing some kind of content. But doing something doesn't mean you're doing it well. Content marketing is more than just another tactic, and winning requires you to... Read More

Featured, Marketing

Aug 12, 2014 By Bobby Amezaga

Making Effortless Customer Service a Reality

Heard a lot about effortless service? Don’t panic. We’re here to help. A recent study by Corporate Executive Board (CEB), a leading member-based advisory committee for tens of thousands of organizations around the world, showed that what customers value in service situations more than anything... Read More

Customer Service

Aug 12, 2014 By Sean Gordon

Making the Case for Small Data

Data—and a lot of it—has recently begun flooding into businesses. According to Baseline magazine, 90 percent of the world’s data has been created in the last two years. Sales teams especially have begun to see the benefit in using data to make accurate goal forecasts. But there’s often confusion... Read More

Cloud, Featured

Aug 12, 2014 By Laura Fagan

The 5 Elements of Great Customer Loyalty Apps

Most every company wants to build relationships with consumers and earn their loyalty. In today’s environment, developing and delivering customer engagement apps can add tremendous value when it comes to increasing brand awareness and drawing repeat business. To design apps that truly make an... Read More

IT, Platform

Aug 12, 2014 By Andrea Smith

Responsive Logos in Email

While responsive design isn't new to email, brands continue to improve the way their messages adapt to the small screen. Since most emails show a brand's logo in the top left corner of an email, that becomes very small when scaled down on a smartphone. As a result, it's fairly common to see the... Read More

Marketing, Email Marketing, Mobile Marketing

Go to the Resource Center

How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Why Your Forecasts Stink

Sneak a Peek at Salesforce.com’s New Atlanta Office!

IT Visionaries: NetApp’s CIO Talks Cloud Technology and Innovation

6 Steps to Turn Data into a Competitive Advantage

How to Win at Content Marketing [INFOGIF]

Making Effortless Customer Service a Reality

Making the Case for Small Data

The 5 Elements of Great Customer Loyalty Apps

Responsive Logos in Email

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First