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If you clicked on that headline, it's because you want answers. Most organizations—91%, actually—are producing some kind of content.

But doing something doesn't mean you're doing it well.

Content marketing is more than just another tactic, and winning requires you to build an actual content operation to produce and distribute in-demand, buyer-centric content. Sounds simple, but too many organizations fail on this front—and as a result, some 60% to 70% of content goes currently unused.

That's why we partnered with Salesforce.com to create the infogif below. It identifies the steps organizations need to take if they want their content to succeed, not only in raising awareness, but in generating actual revenue. What's an infogif? It's like an infographic, only in gif form.

Fun, right? We believe if you proceed through the levels below, you'll be in a solid position to make the case for content marketing at your business. 

content-game

For more advice on how to put your marketing on the cutting edge, download our free e-book:

CRM Ebook