360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Aug 11, 2014 By Joe Galvin

The Frontline Sales Manager: How to Make a Difference Where It Counts

“Our management team is highly effective in helping our sales team advance sales opportunities.” In MHI Global’s 2013 Sales Best Practices study only about a third of the respondents agreed with that statement. And we hear the same thing from salespeople anecdotally: “Our sales managers aren’t... Read More

Featured, Sales

Aug 11, 2014 By John Goodman

Beyond CRM: Managing the Customer Experience

My last blog post differentiated between basic customer service (CRM) and customer experience (CE). CRM is about marketing and sales, while CE is about being accessible, anticipatory, proactive and engaging across the end-to-end customer lifecycle. There are four process actions and four... Read More

Featured, Customer Service

Aug 11, 2014 By Geraldine Gray

App Mavericks: Who Wouldn't Want a Salesforce Butler?

App Mavericks is a new video series from the AppExchange, intended to introduce Salesforce customers to cool new apps through the eyes of Salesforce super-users and MVPs. Subscribe to the AppExchange YouTube Channel to see new App Mavericks videos as they’re released, and check out some of our... Read More

AppExchange, Featured, Service Cloud, Customer Service, MVPs

Aug 11, 2014 By Kevin Benedict

Mobile App Design Is Irrelevant

Your mobile app design is irrelevant if your back-end systems can't support the real-time requirements of the user. A recent report* by CIO Strategic Marketing Services states that most customer and employee mobility applications are integrated with back-end systems. Although... Read More

Aug 11, 2014 By Nicole Klemp

5 Examples of Branding Brilliance from the NFL

Millions of Americans are dusting off their jerseys and coming up with clever fantasy team names in preparation for the start of football season. Over the past few years, football has arguably overtaken baseball as "America's sport," due in large part to the popularity of the National... Read More

Marketing, Digital Marketing, Cross-Channel Marketing

Aug 08, 2014 By Brett Colbert

5 Key Components of a Successful Enterprise Architecture Function

Creating and managing a successful enterprise architecture function requires a variety of different hard and soft skills. In addition, each company is different, and the enterprise architecture function needs to calibrate and align itself to the specific company. With this in mind, there are five... Read More

Aug 08, 2014 By Alex Dea

5 Things I Learned from Working at Salesforce.com

So you might be wondering, “Why salesforce.com?” I came to business school with an interest in working with technology that drives transformative impact. The fact that salesforce.com’s products are rewiring the way that companies of all sizes conduct business on a day-to-day basis and are used by... Read More

Careers, Marketing

Aug 08, 2014 By Joshua Hoskins

App Mavericks, Ep. 3: Sleeping Better with Spanning's Data Backup App

App Mavericks is a new video series from the AppExchange, intended to introduce Salesforce customers to cool new apps through the eyes of Salesforce super users and MVPs. Subscribe to the AppExchange YouTube Channel to see new App Mavericks videos as they’re released. Our latest App Mavericks... Read More

AppExchange, IT

Aug 08, 2014 By Matt Wesson

How Real Users Are Customizing Salesforce1 [SlideShare]

It's impossible to understate the impact that the internet has had on our modern lives. But the internet may be on the verge of being upstaged by an even larger shift looming on the horizon. 67% of CIOs and IT professionals believe mobility will impact their businesses as much as or more than... Read More

Sales

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

The Frontline Sales Manager: How to Make a Difference Where It Counts

Beyond CRM: Managing the Customer Experience

App Mavericks: Who Wouldn't Want a Salesforce Butler?

Mobile App Design Is Irrelevant

5 Examples of Branding Brilliance from the NFL

5 Key Components of a Successful Enterprise Architecture Function

5 Things I Learned from Working at Salesforce.com

App Mavericks, Ep. 3: Sleeping Better with Spanning's Data Backup App

How Real Users Are Customizing Salesforce1 [SlideShare]

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First