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Lynn Vojvodich
Lynn Vojvodich, Executive Vice President and Chief Marketing Officer at salesforce.com, has developed and led growth and innovation strategies for more than 20 years, primarily in the enterprise software industry. As CMO, Vojvodich leads the global marketing organization and is responsible for driving market leadership, global awareness, demand generation, strategic events and communications for salesforce.com. Previously, Vojvodich was a Partner at Andreessen Horowitz where she worked with portfolio companies on their go-to-market strategy and with Forbes Global 2000 CIOs and CMOs on their innovation agenda. In prior years, she served as CMO at Terracotta, a leader in Big Data Management, where she oversaw global marketing programs. Vojvodich is the Founder of Take3, a marketing strategy firm that specializes in B2B Marketing for clients such as IBM, Microsoft and Verisign, as well as early stage start-ups. She also led Enterprise Marketing, Strategy and Planning at Microsoft, held several leadership roles at BEA Systems including Global Strategic Alliances, Strategic Marketing and Product Marketing, and was a management consultant at Bain & Company. Vojvodich began her career as a mechanical engineer and managed the interior completion of the first GV, the Gulfstream Aerospace business jet. She also designed offshore oil structures in the Gulf of Mexico and led “turn-key” construction projects. She holds a B.S. in Product Design and Mechanical Engineering from Stanford University and an MBA from Harvard Business School.
Customers must be at the forefront of every marketing initiative, meeting, and to-do list. We’re truly living in the age of the digital marketer, as we now have the data and technology to make every interaction personal — and every journey unique.
At this year’s Salesforce Connections in New York...
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We are entering the year of the customer journey.
Marketing has always been about customers, but 2015 marks a turning point. For the first time, marketers have access to the data and technical tools to engage with customers in sophisticated 1:1 journeys, placing the customer at the center of...
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Every fall, San Francisco is home to Dreamforce, the largest software conference on the planet. It's the Super Bowl of cloud computing, with more than 135,000 registered attendees and five million people tuning in to watch the live stream. And, like any Super Bowl, it is filled with...
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The journey is the reward.
Think about this for a moment. It sounds like what parents tell their children about life: try to enjoy the journey. Life is about what you learn along the way, not where you arrive once you get there.
But this phrase also has powerful connotations for marketing, where...
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It’s almost here! The 11th annual Dreamforce -- the world’s largest vendor-led technology gathering -- is set to break records with more than 120,000 registrants from 65 countries expected. And we’re excited to show how your company can connect with customers, employees, partners and products in...
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