Nov 04, 2014 By Bob Furniss

Unleashing the Customer Voice With Service Cloud

Gone are the days companies can afford to think of customer service as a drain on resources and bottleneck to increasing sales. Now the most innovative companies have turned customer service centers into customer engagement hubs with more data and insight on customers than any marketing or sales... Read More

Customer Service, Featured, Service Cloud, Community Cloud, Cloud

Nov 04, 2014 By Emily Stanford

Dreamforce Gives '14: By the Numbers

Throughout the history of Dreamforce, giving back has been an integral part of the conference. But for 2014, philanthropy was front and center — and we've got the numbers to prove it.  Dreamforce 2014 had the distinction of being the largest nonprofit tech conference in the world—with... Read More

Dreamforce, Events, Featured, Foundation

Nov 04, 2014 By Ran Avrahamy

The Truth About App ROI

The truth is, while new tools have made creating quality apps relatively low cost compared to potential profit, not every app is created equal. With so much competition on the mobile app market, you can’t create an app believing it will immediately bring you more engagement and conversions —... Read More

Apps, Cloud, Featured, Marketing, Mobile

Nov 04, 2014 By Laura Fagan

The Insider’s Guide to Building Apps Fast With Salesforce1 Lightning

Most CIOs, business leaders, and admins have a vision for how technology can transform their companies. They recognize that applications have redefined innovation and that the secret to being the most innovative in the enterprise is speed.Even with this knowledge, many companies struggle to find a... Read More

Apps, Cloud, IT, Mobile, Platform

Nov 03, 2014 By Lauren Esposito

Must-Attend Webinar: "A New Twist on Growing Your List!"

Featuring Email Marketing Industry Thought Leaders Chip House and Jordan CohenPlease join Fluent's partner, the Salesforce Marketing Cloud, and me, for a webinar next Wednesday, November 12th, entitled "A New Twist on Growing Your List!" I'm thrilled to be co-presenting the latest... Read More

Marketing, Email Marketing, Events

Nov 04, 2014 By Drew Beechler

Top 7 B2B Content Marketing Benchmarks for 2015

Content Marketing Institute and MarketingProfs recently released the fifth annual B2B Content Marketing Benchmarks, Budgets, and Trends-North America report. The report is full of statistics and trends in content marketing, but here are some key takeaways for content marketers when it comes to... Read More

Marketing, Digital Marketing, B2B Marketing

Nov 03, 2014 By Todd Pierce

Highlights from Dreamforce '14: Healthcare and Life Sciences Step Into the Post-EMR World

Today, health data is fragmented among providers (60% of whom are independent), patients, and payers. In the US, $1.2 trillion is spent on unnecessary treatment. The good news is that as providers and payers transition to electronic medical records (EMR), there are huge opportunities for... Read More

Analytics, Cloud, Dreamforce, Featured

Nov 03, 2014 By Eanna Cunnane

5 Reasons Why Salesforce is Perfect for Solo Business Owners

Big business doesn’t always mean a business with thousands of employees: we all know that some of the most agile and creative businesses are small ones, and thanks to the power of the cloud, they can now duke it out with organizations many times their size. In fact, one of the beauties of... Read More

Nov 03, 2014 By Matt Wesson

"The New Age of Analytics": A New Salesforce E-Book

With the launch of Project Wave, Salesforce's new Analytics Cloud, the company has made it clear that data and analytics are keys to the future of business, and existing products in the market just aren't cutting it. Bucking the old paradigms of business intelligence tools, the Analytics... Read More

Analytics, Cloud, Featured