360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Nov 06, 2014 By Cassie Hrushesky

3 Investments Marketers are Making to Personalize the Customer Experience

A company’s customer experience is not owned by any single department. Today, customers expect a personalized experience whether they are talking to customer service, sales, marketing, or finance. Enabling every employee to meet this expectation will require nearly all companies to change how they... Read More

Marketing, Featured, Customer Service, Marketing Cloud

Nov 06, 2014 By Jenna Hanington

The Complete Salesforce & Pardot Microsite for Marketers & Sales Reps

At Pardot, we get a lot of questions about how marketing automation can work with a CRM. What are the benefits? What does that integration look like? But we get even more questions about Pardot and Salesforce (no surprise there!). How will these two tools, in particular, work together to help... Read More

Cloud, Featured, Marketing, Sales Cloud

Nov 06, 2014 By Laura Fagan

IT Visionaries: Heroku CTO on How the Internet of Things Can Transform Your Business

The Internet of Things (IoT) is one of the buzzier technology terms tossed around these days. While connecting physical objects to the Web sounds simple enough, what the space means for actual businesses can be more confusing. Morten Bagai is the CTO of Heroku, a cloud application... Read More

Apps, IT, Platform

Nov 06, 2014 By Kyle Lacy

A New Report from Salesforce Marketing Cloud and LinkedIn: The State of Marketing Leadership

Marketing strategy has evolved more quickly in the past five years than it did in the past five hundred. For centuries, print advertising and mass media dominated until the internet changed everything, creating opportunities to craft unique customer journeys on an ever-larger palette of... Read More

Marketing, Digital Marketing, Industry Report

Nov 05, 2014 By Matt Wesson

Couldn't Make it to Dreamforce? Relive the Top Highlights [WEBINAR]

While Dreamforce is certainly known for its incredible musical guests, riveting keynote speakers, and 1450+ breakout sessions, after the event has ended and the dust has settled, there is only one thing that really matters to Salesforce users for the remaining 361 days of the year: the product... Read More

Marketing, Customer Service, Sales, IT, Sales Cloud, Featured, Dreamforce

Nov 05, 2014 By Emily Stanford

3 Highlights from “Community Cloud 101,” a New Salesforce E-Book

At Dreamforce ‘14, Coca-Cola Germany’s CEO said, “The most dangerous place to make a decision is in the office." Now, that might be a bit of an exaggeration, but the general idea holds true: the place to make decisions is out with your customers and partners, not inside a conference room. To... Read More

Marketing, Customer Service, Community, Sales, Small Business, Social, Featured, Cloud, Community Cloud

Nov 05, 2014 By Drew Beechler

Social Media Benchmarks and Recommendations for CPG Brands

We recently analyzed over 3 million tweets and 2 million Facebook posts in our Social Engagement Benchmark Report for Twitter and Social Engagement Benchmark Report for Facebook. These reports analyzed benchmark statistics across our seven key industries-including Consumer Packaged Goods (CPG)-and... Read More

Marketing, Social Media Marketing, Industry Report

Nov 04, 2014 By Eanna Cunnane

5 Reasons Small Businesses Get Started Faster With Salesforce

Small-to-medium business organizations are the engine of any economy. They’re every bit as innovative as large companies, but they often need to get going faster with technology solutions — and with less implementation support. So wouldn’t it be good if there were some shortcuts to success for... Read More

Chatter, Cloud, Featured, IT, Sales, Small Business

Nov 04, 2014 By Heather Foley

Smoke and Mirrors: 6 Steps to Sell Without Selling

Surely we can get rid of our salespeople? Customers are becoming increasingly sophisticated and dislike being sold to. With easy access to unlimited information about any products and services on the internet, what’s the point of salespeople (especially those pushy ones who don’t give you... Read More

Featured, Sales

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

3 Investments Marketers are Making to Personalize the Customer Experience

The Complete Salesforce & Pardot Microsite for Marketers & Sales Reps

IT Visionaries: Heroku CTO on How the Internet of Things Can Transform Your Business

A New Report from Salesforce Marketing Cloud and LinkedIn: The State of Marketing Leadership

Couldn't Make it to Dreamforce? Relive the Top Highlights [WEBINAR]

3 Highlights from “Community Cloud 101,” a New Salesforce E-Book

Social Media Benchmarks and Recommendations for CPG Brands

5 Reasons Small Businesses Get Started Faster With Salesforce

Smoke and Mirrors: 6 Steps to Sell Without Selling

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First