Featuring Email Marketing Industry Thought Leaders Chip House and Jordan Cohen

Please join Fluent's partner, the Salesforce Marketing Cloud, and me, for a webinar next Wednesday, November 12th, entitled "A New Twist on Growing Your List!" I'm thrilled to be co-presenting the latest in email subscriber acquisition best practices and technology alongside my long-time friend and industry veteran, Chip House, VP of Relationship Marketing for the Salesforce Marketing Cloud.

In the ten years plus that Chip and I have been working in the email marketing industry, finding and acquiring new subscribers has always been a top challenge. Year after year, marketers report that list growth is one of their most pressing priorities. Business growth-not just email marketing-is dependent on every organization's top of the funnel success, so the anxiety around email acquisition is understandable.

The good news is that tried and true best practices, combined with with recent innovation in acquisition technology, means that marketers have never been better equipped to predictably and profitably grow their email lists than they are today.

In our upcoming webinar, we will discuss the current landscape for email acquisition and provide 10 tips and tricks for growing email databases and driving increased customer loyalty and email ROI. We will cover how acquisition targeting has progressed from a context-focused approach to an audience-centered one and how leading marketers are leveraging big data and real-time interactions to acquire their best customers-with precision-at a massive scale.

Jordan Cohen
Chief Marketing Officer
Fluent, Inc.