With the launch of Project Wave, Salesforce's new Analytics Cloud, the company has made it clear that data and analytics are keys to the future of business, and existing products in the market just aren't cutting it. Bucking the old paradigms of business intelligence tools, the Analytics Cloud is designed to put the power of your company's data into the hands of those who truly need it — not just specialized data analysts.

But what is the story behind the Analytics Cloud? Sure, it's a natural direction for a cutting-edge company like Salesforce to take, but what were the motivations, the differentiators, and the vision behind this ground-breaking new product?

These are the questions Peter Coffee, Vice President of Strategic Research at Salesforce, sought to answer for you when he sat down to write our most recent e-book, The New Age of Analytics. 

What The Book Is About

In The New Age of Analytics, Peter Coffee sets the scene of the business intelligence market as it exists today, and how a tool like the Analytics Cloud fills a major void that has existed for far too long. He explains the key differentiators of the Wave platform, and gives you a glimpse into what a company can achieve when a powerful analytics tool becomes accessible to all. Available today.

The Structure of the E-Book

The e-book is divided into three chapters:

Time for a better tool. Many legacy BI tools are overly complex and difficult to use. Salesforce Analytics Cloud is designed for the business user, not for experts. This puts crucial business information in the hands of those who need it most, dramatically increasing the data’s value and impact.

3 Breakthroughs of the Wave Platform. Wave reflects what’s been learned from two decades of seeing how people actually find things in the digital universe. Wave is built for a world in which people have more interactions with data through mobile apps than they do through desktop browsers.

New tools in practice. Making this useful, and not merely novel, requires two things: make it possible for people to explore the global pool of data from any network-edge device, and make it possible to carve off a piece of data to investigate thoroughly on even a disconnected device. Wave addresses both of these needs, letting users put the growing processing power and intuitive interactions of edge devices to far better use than possible with legacy analytics models.

Get the E-Book

The e-book is now available to download for free. Download The New Age of Analytics to learn the story behind Project Wave and see what the new Analytics Cloud can do for you.