At Pardot, we get a lot of questions about how marketing automation can work with a CRM. What are the benefits? What does that integration look like?

But we get even more questions about Pardot and Salesforce (no surprise there!). How will these two tools, in particular, work together to help marketers and sales reps achieve their goals?

To help answer these questions, we’ve created a new microsite that’s perfect for Salesforce users (really, anyone who’s interested in learning more about the CRM-marketing automation relationship). The microsite allows users to self-select whether they’re a marketer or a sales rep, and provides customized content based on that selection. You can see this in the screenshot below.

If you’re a marketer, you can expect to see information about achieving marketing goals like: improving lead quality, reviving cold leads in your database, measuring the impact of your marketing campaigns, and running more targeted campaigns.

If you’re a sales rep, on the other hand, you’ll be able to learn more about how marketing automation can partner with your CRM to enhance the data that’s available to you. Think increased sales intelligence, more targeted sales conversations, and more qualified leads with no more work on your part!

Get your Pardot + Salesforce FAQs answered by visiting the microsite. Just click on the banner below for helpful resources, customer stories, and more!