360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Oct 22, 2019 By Nicole Teixeira

Launching Soon in the Salesforce Events App: Interactive Maps

There's no better way to get ready for Dreamforce than by downloading the Salesforce Events App (Download Now). Start to familiarize yourself with this year's updates to make your onsite Dreamforce experience better than ever. We've improved the app with new tools to help you navigate your journey,... Read More

Salesforce Ohana, Apps, Mobile, Dreamforce, Events

illustration of astro in a medical office

Oct 22, 2019 By Mike Luessi

Why CRM in Healthcare and Life Sciences Makes Sense

You might think that customer relationship management (CRM) software is a solution for sales teams only, but in my experience, CRM can be incredibly valuable to many different teams, especially within the healthcare and life sciences industries. CRM software is centered around transforming the... Read More

CEO, CRM, Digital Transformation, Health Cloud, Healthcare & Life Sciences, Medical Devices and Diagnostics, Pharmaceuticals

Oct 21, 2019 By Tammy Chan

Start Your Dreamforce ‘19 Journey at the Customer 360 Experience

Dreamforce ‘19 will be bigger and better than ever, but with 2,700+ sessions and workshops, 50+ visionary keynotes, four days of jam-packed inspiration and innovation, and shiny objects galore, where should you start your journey? As you plan your week of learning and fun, make sure the Customer... Read More

CEO, CRM, Customer Experience, Customer Success, Dreamforce

Oct 21, 2019 By Stephanie Buscemi

How to Connect With Customers at Scale: Advice From Conagra Brands' DeLu Jackson

New marketing technologies offer new ways to engage customers and provide highly-connected, personalized experiences. But they also bring challenges for marketing leaders such as a proliferation of data sources, which Salesforce’s latest State of Marketing report projects will jump by 50% in two... Read More

CEO, Customer Experience, Data Management

Oct 21, 2019 By Marta Lawrence

How Unified Data Helps Deliver for Pilot Flying J

With 750 locations in 43 states and 6 Canadian provinces, Pilot Flying J is the largest operator of travel centers in North America. Despite serving more than $850 million in food sales and pumping nine billion gallons of fuel each year, the Senior Director of Digital and Brand Marketing Tyler... Read More

Marketing, Marketing Cloud, Customer Experience, Customer Story, Marketing Personalization

Oct 20, 2019 By Stephanie Lottridge

3 Tips on Sharing Your Trailblazer Story

Whatever path you paved, I guarantee it’s unique to you and I’ll bet you have the ability to motivate others to become Trailblazers themselves. In this series of three blog posts, we highlight content from our session “Take Your Thought Leadership to the Next Level” at the recent Trailblazer... Read More

Salesforce Ohana, Trailblazer Story

Oct 19, 2019 By Katie Wheeler

3 Compelling Strategies to Take Your Transactional Messaging to the Next Level

We’ve all received them, right? The email confirmation that arrives immediately after we make a purchase online. The text message that hits our phone asking us to verify our identity when trying to access a website. The appointment reminder we receive every six months from our dentist like... Read More

Marketing, Marketing Cloud, Email Marketing, Mobile Marketing

Oct 18, 2019 By Ray Grady

How Ecommerce CIOs Become the Greatest Change Agents

The term Chief Information Officer (CIO) was coined in a 1981 book by organizational theorist William Synnott, but the role didn’t take hold for many years. In fact, by the end of the decade fewer than 10% of Fortune 500 companies had established such a position, mostly because businesses viewed... Read More

Commerce, Commerce Cloud, B2B Commerce, Leadership

Illustration of Astro and Cody with an email icon

Oct 18, 2019 By Rachel Boyles

Testing Best Practices for Sending Personalized Email at Scale

You’ve worked diligently with your team and other departments to craft the perfect email message for the newest campaign. You’ve gathered engaging creative, drafted compelling copy, segmented the ideal audience, and aligned all of your customer preferences and data points. All of this work comes to... Read More

Marketing, Marketing Cloud, Email Marketing

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Launching Soon in the Salesforce Events App: Interactive Maps

Why CRM in Healthcare and Life Sciences Makes Sense

Start Your Dreamforce ‘19 Journey at the Customer 360 Experience

How to Connect With Customers at Scale: Advice From Conagra Brands' DeLu Jackson

How Unified Data Helps Deliver for Pilot Flying J

3 Tips on Sharing Your Trailblazer Story

3 Compelling Strategies to Take Your Transactional Messaging to the Next Level

How Ecommerce CIOs Become the Greatest Change Agents

Testing Best Practices for Sending Personalized Email at Scale

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First