Jan 19, 2015 By Peter Mollins

4 Ways to Measure Sales Enablement Success

Gartner analyst Hank Barnes recently asked what B2B marketers should do if they had an extra $1 million in budget. One suggestion stood out: sales enablement. Investing in tools, processes, and other elements to boost sales performance. Why does it stand out? Because it can have a dramatic impact... Read More

Jan 19, 2015 By Laura Fagan

Best of Dreamforce '14: A New Salesforce E-Book

Every year, tens of thousands of people gather in San Francisco for Dreamforce — the world’s largest software conference and Salesforce’s annual four-day extravaganza filled with innovation, fun, and giving back. Attendees also get to hear firsthand from some of the greatest entrepreneurs,... Read More

Cloud, Dreamforce, Events, Featured

Jan 19, 2015 By Heike Young

7 Tips to Turn Existing Customers Into Your Small Biz’s Biggest Advocates

Acquiring customers is nice. Keeping customers is how you stay in business. For small business owners, the ideal state is to create a customer base that creates new customers. Not only will loyal customers keep coming back themselves, they’ll also become a linchpin of your marketing... Read More

Featured, Marketing, Small Business

Jan 16, 2015 By Drew Beechler

10 Social Advertising Best Practices for Startups

  As I've written before, social media can be a great place to generate new leads. Your organic social reach, though, typically will reach people who have already heard of your brand and products.  Social ads can be a perfect solution to augment your social strategy and bring in... Read More

Marketing, Marketing Cloud, Mobile, Sales, Small Business, SMB Spotlight, Social

Jan 16, 2015 By Heike Young

Time Management for Entrepreneurs: Tips to Stay Sharp and Avoid Burnout

Once upon a time, there was an entrepreneur named Samantha. 2014 was a tough year for her small business, but she learned a lot. She’s vowing to make 2015 the year when things really take off. So on January 1, she kick-starts a whole new approach to life and work: Waking up at 5 a.m. to run a 10K... Read More

Cloud, Featured, Small Business

Jan 16, 2015 By Partner Blog

The Internet of Things is the Future of Retail

In the past decennia we converted the physical world into the digital realm of the Internet. From entertainment and shopping to media consumption and work, everything moved online. Today, we are at a tipping point of a reversed transition: the digital transformation of our physical world with the... Read More

Analytics, Cloud

Jan 16, 2015 By Bob Marsh

4 Musts for Serious Customer Success in 2015

If you didn’t put your customers above all else in 2014, this is your year to do that. Gartner says 80% of a company's future profits come from 20% of its existing customers. NewVoiceMedia found that over $41 billion of revenue is lost each year due to poor customer experiences. The data... Read More

Cloud, Sales

Jan 16, 2015 By Amanda Miller

Winback vs. Re-Engagement: What’s the Difference?

Winback, re-engagement. In many conversations, these terms start to sound like the old “po-TAY-to, po-TAH-to” argument. Definitions and uses can vary, but at their essences, these two types of campaigns do differ. Re-Engagement is, most often, a tactic used to improve email deliverability. When... Read More

Featured, Marketing, Marketing Cloud

Jan 16, 2015 By Drew Beechler

7 Sales Acceleration Tips for Startups

If there are two things always on a salesperson’s mind, it’s closing more deals and closing them faster. Sales reps are always looking to be more effective and get to “yes” faster.  Here are some quick tips to help accelerate your sales cycle and close deals faster. 1. Nurture your leads.... Read More

Featured, Marketing, Sales, Small Business, SMB Spotlight