Gartner analyst Hank Barnes recently asked what B2B marketers should do if they had an extra $1 million in budget. One suggestion stood out: sales enablement. Investing in tools, processes, and other elements to boost sales performance.
Why does it stand out? Because it can have a dramatic impact...
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More revenue: as sales and marketing leaders, it’s our constant aim. Sales Enablement has received a lot of attention this year as a quick route to get to that goal. Why? Because it’s about setting up best practices across the sales organization — best practices that reduce wasted time and make...
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