Jan 15, 2015 By Drew Beechler

How to Get Started Turning Your Business into a Mobile Business

According to comScore, 176 million people in the U.S. owned a smartphone as of November 2014. That’s over 50% of the entire U.S. population that carries a supercomputer in their pocket. Sales, customer service, marketing, and every other part of your business is being revolutionized by... Read More

Marketing, Customer Service, Sales, Small Business, Marketing Cloud, Mobile, Sales Cloud, SMB Spotlight, Service Cloud

Jan 15, 2015 By Emily Stanford

"Why I Built My Community: PURE Insurance" — A New Salesforce E-Book

PURE Insurance is a member-owned insurance exchange company, meaning that customers are the heart of their business model. PURE was looking for a way to differentiate itself from competitors and align business and customer interests.  PURE's customers wanted increased transparency and a... Read More

Community, Community Cloud

Jan 15, 2015 By Heike Young

For Visual Learners: 10 Animated Gif Stats about Marketing in 2015

Salesforce Marketing Cloud's 2015 State of Marketing report includes hundreds of marketing data points to inform and guide your strategy in 2015. For those of us who prefer visual learning, we've created these animated gifs to help you remember some of the most important stats. Take... Read More

Featured, Marketing, Marketing Cloud

Jan 15, 2015 By Heike Young

7 Facts About Customer Acquisition at a Small Business in 2015

We’re in a brave new world of connected people and devices. At CES 2015 in Las Vegas, the spotlight shone bright on advanced technology for everyday life: driverless cars, health wearables, and connected products for the home. In many ways, your potential customer is as new as these technologies.... Read More

Featured, Sales, Small Business

Jan 15, 2015 By Catherine Blackmore

The Aha Moment for Customer Success

We know that there’s a business model revolution going on that’s transforming modern software. This transformation is leading to radical changes in how we deliver products, how we support and service our customers, and how we drive value for customers. This change has birthed the discipline of... Read More

Jan 15, 2015 By Jeff Kalter

Warning: Do This First or B2B Marketing Automation Will Fail

You’re probably interested in the power of marketing automation to heal what ails your marketing initiatives, create a flood of qualified leads and propel your organization into unprecedented sales growth. Marketing automation is powerful. It is not, however, omnipotent. Before you can automate a... Read More

Marketing, Sales

Jan 15, 2015 By Katherine An

7 Apps That Do the Heavy Lifting for You

This year, instead of making the same old resolution to work harder, pledge to work smarter. With help from 2,600+ hardworking AppExchange apps, your team can manage workload more effectively, move your business faster – and achieve your resolution in no time! Check out these 7 apps that are... Read More

AppExchange, Cloud, Platform, Sales Cloud

Jan 14, 2015 By Bryan Wade

Salesforce Marketing Cloud Named Leader in G2 Crowd Grid for Email Marketing

Business software review site G2 Crowd recently released updated rankings of 16 email marketing software providers based on user reviews. The Salesforce Marketing Cloud earned the top position as a Leader. Salesforce Marketing Cloud had the highest customer satisfaction and largest market... Read More

Marketing, Marketing Cloud, News

Jan 14, 2015 By Laura Fagan

Best Practices for Women In Tech: A New Salesforce E-Book

There’s been a lot of conversation recently around the number of women working in technology and what can be done to increase their ranks. With this topic in mind, we decided to pick the brain of one woman who has not only thrived in the tech industry, but has been instrumental in paving the way... Read More