360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Dec 14, 2015 By Zachary Reiss-Davis

High U.K. Advertiser Demand for Facebook Ads on Black Friday, Cyber Monday

For years in the United States, Black Friday -- the day after American Thanksgiving -- has marked the official start of deep discounts and the Christmas shopping period. Five years ago, it didn’t exist in the United Kingdom, but this year, Visa Europe predicted expected “as much as £2B spent in... Read More

Advertising, Marketing, Marketing Cloud, Retail, Social, Social Media

Dec 14, 2015 By Lisa Lee

Tourneau: The Evolution of a Century-Old Luxury Brand

How does Tourneau, a 115-year old luxury company with the deepest of deep roots in brick and mortar, stay relevant in the digital age?... Read More

Commerce, Customer Story, Unified Commerce

Dec 11, 2015 By John Boitnott

3 Tools Top B2B Sales Leaders Use to Manage Multi-Functional Teams

Less than a decade ago, most B2B sales teams were a two-act show. Headhunters were tasked with generating leads. Closers then attempted to turn those leads into customers. Like many other areas of business, B2B sales has advanced by leaps and bounds in the past ten years. Sales leaders no longer... Read More

Leadership, Sales

Dec 11, 2015 By Falon Fatemi

Sell Like a Doctor, Not a Spammer

Being a consumer is often more painful than it should be. I’ve recently been bombarded with daily emails from a salesperson — who knows nothing about me beyond the fact that I own a business — trying to sell me a quality-assurance tool. “We can test your mobile app,” the representative offers... Read More

Sales

Dec 11, 2015 By Will Spendlove

Select & Configure Helps Build the Foundation of Your Best Quote [Last Mile Series, 2 of 8]

This is the second in an eight-part series looking at the typical failure points in the last mile of the sales cycle, often referred to as the Quote-to-Cash process. In our last installment we set up the overall Quote-to-Cash (QTC) process, discussing how you’ve automated nearly all of your... Read More

Quote-to-Cash

Dec 11, 2015 By Adrian Davis

Why Technology Keeps Failing You

Ok, has this ever happened to you: You get frustrated by the inefficiency of your team. You know things can be done better. You ask some colleagues how they've addressed the issue or you turned to Google or some other form of research. Eventually, you find a technology that looks promising. You sit... Read More

Sales, Leadership

Dec 10, 2015 By Andrew Gothelf

3 New Year's Resolutions for 2016 (and the Apps to Make Them Come True)

As 2015 rapidly draws to a close, the excitement and opportunity of a new year and a fresh start is approaching. And while we are all familiar with the hope of New Year’s resolutions, and the disappointment of those unfulfilled, we have a secret weapon (actually, six of them) to help you keep those... Read More

AppExchange, Apps, Cloud

Dec 10, 2015 By Matthew Hutchinson

Put Yourself to the Test—Have You Mastered the Five Basic Types of Email?

Throughout the lifecycle, there are countless opportunities to engage prospects and customers with email. But before tackling all of the possibilities, there are five fundamental types of email every marketer must master. They are: Welcome Emails, Promotional Emails, Event Registration Emails,... Read More

Marketing, Marketing Cloud

Dec 10, 2015 By Roy Rosinnes

Rookie Mistakes: The One Thing that Chases Customers Away

You have great ideas, an attractive site, and a marketing team that’s kicking digital ass, yet your conversion rates are in the gutter. Often we prioritiZe aesthetics or cool features over basic site efficiencies and, while it can all look very impressive, it’s not much use if visitors don’t get to... Read More

Cloud, Developer, User Experience

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

High U.K. Advertiser Demand for Facebook Ads on Black Friday, Cyber Monday

Tourneau: The Evolution of a Century-Old Luxury Brand

3 Tools Top B2B Sales Leaders Use to Manage Multi-Functional Teams

Sell Like a Doctor, Not a Spammer

Select & Configure Helps Build the Foundation of Your Best Quote [Last Mile Series, 2 of 8]

Why Technology Keeps Failing You

3 New Year's Resolutions for 2016 (and the Apps to Make Them Come True)

Put Yourself to the Test—Have You Mastered the Five Basic Types of Email?

Rookie Mistakes: The One Thing that Chases Customers Away

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First