360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Dec 03, 2015 By Matthew Hutchinson

Inside View: How Salesforce Uses Marketing Cloud to Acquire and Engage Event Attendees

In the Inside View series, we’re unveiling some unique and unexpected ways teams across the Salesforce organization leverage Marketing Cloud. We recently discussed how we use Journey Builder, Email and Mobile to drive adoption of the Salesforce1 App, and then how our Competitive Intelligence team... Read More

Events Marketing, Marketing, Marketing Cloud

Jul 16, 2015 By Kristen Cobb

Active Audiences in Action: Salesforce Connections 2015

Registration is only the beginning of an attendee’s journey to and at an event. As marketers, our goal is to keep attendees engaged and excited during the entire event life cycle. On Salesforce Marketing Cloud social channels, we wanted to provide a unique experience for Connections registrants. We... Read More

Events Marketing, Marketing, Marketing Cloud, Social Media, Social

Jul 24, 2012 By Sarah Suwanjindar

Why TweetChats Are Better Than Webinars

Are you a marketer on the quest for social enterprise success? I am. Last year, I was under deadline to launch a marketing campaign. I was hammering out slides, assuring VPs the campaign would be awesome, global, integrated, thought leading, within budget, on time, and... Read More

Events Marketing

Jul 09, 2012 By Vivi Forny

How We Brought Dreamforce to the Device of Your Choice

Our web team started this year’s Dreamforce journey with a tall order from the salesforce.comexecutives: we had to bring the magic of Dreamforce to the web, for every visitor and on any device. What began as a challenging task, turned out to be one of our team’s proudest moments this year. Here... Read More

Events Marketing, Featured, Website

May 02, 2012 By Olivier Lacroix

What's the Impact of Social Media on the French Presidential Elections?

In France, the Presidential Election touches everyone, and lately, so does social media. Out of the 66 million people living in the country, 75% surf the web and 25 million have Facebook accounts. About 43 million are eligible voters. As you can see, having a big presence on social media is... Read More

Events Marketing

Apr 18, 2012 By Laura MacTaggart

Event measurement gets social

A lot of money and time is put into make any conference successful, but how do we judge success? Number of registrations? Number of attendees? Pipeline from the event? Number of news articles written? Ratings from surveys? These are all important measures,... Read More

Events Marketing, Featured, Social Media

Dec 17, 2011 By Jennifer Burnham

Salesforce Live! in Prime Time

This past week we did two nights of Salesforce Live broadcast from Japan which is prime time for U.S. audience. Simultaneous live broadcasts in English and Japanese on Facebook was a first for our team, and posed challenges as well as great learnings. Its not easy coordinating content and... Read More

Events Marketing, Social Media, Video Strategy

Aug 30, 2011 By Jamie Grenney

Our Social Enterprise Transformation

Marc has been telling the social enterprise story using examples like Toyota Friend, Groupon Forever, and Gadorade's Mission Control, but at Salesforce we still needed to undergo our own social transformation. We wanted to be able to tell our story by Dreamforce and we wanted to share it at... Read More

Content Marketing, Events Marketing, Social Media

Aug 24, 2011 By Jamie Grenney

How We're Using Social to Make Dreamforce The Cloud Computing Event of the Year

A lot has changed in the last year. As we prepare for Dreamforce, our social media channels are playing a critical role in driving attendees. These 10 screenshots give you a sense of how we're using Facebook, YouTube, and Chatter to make Dreamforce the Cloud Computing... Read More

Events Marketing, Social Media

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Inside View: How Salesforce Uses Marketing Cloud to Acquire and Engage Event Attendees

Active Audiences in Action: Salesforce Connections 2015

Why TweetChats Are Better Than Webinars

How We Brought Dreamforce to the Device of Your Choice

What's the Impact of Social Media on the French Presidential Elections?

Event measurement gets social

Salesforce Live! in Prime Time

Our Social Enterprise Transformation

How We're Using Social to Make Dreamforce The Cloud Computing Event of the Year

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First