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Andrew Davies
Andrew Davies is the CMO and Co-Founder of idio, which helps leading content marketers maximize the value of their content marketing. idio's Content Intelligence platform analyzes your content automatically, understands your customers via the content they consume, and recommends the right content to the right person in real-time, on any channel. To find out more, please visit idioplatform.com and follow Andrew on Twitter @andjdavies.
In all of the excitement that accompanies the demand generation process and Sales pipeline, we often forget that a ‘Closed Won’ deal is just the start of the journey. What happens after is equally as important — if not more so.
There is a commercial imperative to making sure that customer retention...
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If, like me, you are the founder or in senior leadership of a B2B organization, there is no doubt that you will have seen the following scenario occur time and time again amongst your sales team.
They’ve built a good rapport with the prospect. They’ve qualified them according to your organization’s...
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Our team loves the work of Tim Riesterer and Erik Peterson of Corporate Visions — a leading marketing and sales messaging, tools and training company that helps global B2B companies create more sales opportunities.
We’ve had the pleasure of hearing both gentlemen speak several times this year on...
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Salespeople are too slow at following up
When it comes to following up on a lead, it is should come as no surprise that a quick, timely response yields the best results. You don’t like to be kept waiting when you are seeking an answer to your query or a service of some sort, neither do your...
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As a B2B marketer that is hyper-focused on getting our Sales team to use our content, there are three numbers which I find a constant personal challenge: 87, 40 and 60.
According to the CEB, 87% of new training content shown to salespeople is forgotten after 30 days. The CMO Council found that...
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Customer service interactions that result in a successful purchase or retention decision are characterized by three things - fast service, meaningful actions, and consistently relevant communication.
Currently, the ability to deliver a satisfactory customer experience is entirely contingent upon...
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In sales, we are always trying to read our prospects’ minds: we want to understand what they are thinking and what drives them. We are constantly on the search for some insight that will enable us to connect more effectively so that we can position ourselves and our product most favorably.
There...
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Businesses both large and small are putting into place ‘Know Your Customer’ programs, where they are capturing and leveraging customer data to optimize marketing, sales and service efforts.
Compared to even a few years ago, the amount of prospect and customer information available to sales...
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