Jeff Day

Jeff Day is the VP of Marketing at Highspot. Previous to Highspot, Jeff ran Marketing, Product and Sales for DomainTools, a cybersecurity software company. Before that, he was founder and CEO of Enodo Software, a marketing analytics and revenue attribution company. Jeff has been running marketing and product management for over 15 years for both startup companies (Apptio, PolyServe) and large enterprises (HP, Sun Microsystems, Intel). Jeff started his career as a computer engineer for Intel, with a BS EE from UW.

Apr 14, 2016 By Jeff Day

Best Practices in Sales Enablement: Content Mapping Made Easy

If you’re like me, before you go on a trip to a place you’ve never been before, you take some time to look over a map of the area — either on paper or on your phone. I like to know the major roadways, potential construction zones or slowdowns, and the general direction I need to head to get where... Read More

Sales, Sales Strategies, Content Marketing

Dec 07, 2015 By Jeff Day

Re-Imagining Sales Enablement

Behind the scenes in today’s technology-centric culture, the term “MVP” gets thrown around in product management circles with such conviction you might think that the brilliant minds that brought us such life-enhancing technologies as the iPhone and the GoPro camera are major sports fans. That... Read More

Sales, Sales Strategies, Marketing