360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jan 15, 2016 By Sabrina Barekzai

The Power of Music Education

As new technology continues to revolutionize the way children learn in schools, the power of one subject remains the same: music education. Music education in schools has proven to be an enriching and fundamental part of learning. Research has proven that music training helps the brain to process... Read More

Cloud, Foundation, Featured

Jan 15, 2016 By Hilary Givens

Big Brands Love Digital Advertising, Especially When it Involves Video

Digital advertising continues to impress big brands and content marketers alike. This year, the number of top brands focusing their advertising strategies on social platforms continues to increase. In particular, the number of advertisers and big brands employing mobile apps, as well as the number... Read More

Advertising, Marketing, Marketing Cloud, Social

Jan 15, 2016 By Andrew Davies

Why Content is Important for Customer Retention

In all of the excitement that accompanies the demand generation process and Sales pipeline, we often forget that a ‘Closed Won’ deal is just the start of the journey. What happens after is equally as important — if not more so. There is a commercial imperative to making sure that customer retention... Read More

Marketing

Jan 15, 2016 By Will Spendlove

Bill & Collect Takes the Complexity Out of Your Invoicing Processes [Last Mile Series, 6 of 8]

This is the sixth in an eight-part series looking at the typical failure points in the last mile of the sales cycle, often referred to as the quote-to-cash process. In our last installment, we looked at orders & renewals, where the quote-to-cash (QTC) process converts the elements of a won deal... Read More

Quote-to-Cash

Jan 15, 2016 By Jenna Hanington

4 Can't-Miss Webinars to Help Whip Your B2B Marketing into Shape

Maybe it’s just me, but logging onto social media can be a bit terrifying once the New Year rolls over. Everywhere I look, I see ads for fitness classes, diet regimens, and bootcamp registrations — and that’s just on my Facebook page. “What would really be great,” I find myself thinking, “is a... Read More

Marketing, Pardot, Featured

Jan 14, 2016 By Jacob Shama

The Death of the Decision-Maker: How Account-Based Marketing Enables the Consensus Sale

According to the latest research published by CEB, 5.4 people have to formally authorize each purchase, complicating sales and marketing for the seller. The research disclosed that sales reps today rarely find a unilateral decision-maker, and many of the organization’s stakeholders have veto power... Read More

Marketing, Sales

Jan 14, 2016 By Patrick Flynn

Salesforce Takes Biggest Step Yet Toward Achieving 100% Renewable Energy Goal

January 14, 2016 update: At Salesforce, we are committed to being a sustainable company and harnessing our culture of innovation to foster a better world. A few weeks ago, we announced our first major renewable energy agreement. Today, we are announcing that Salesforce is doubling down on our... Read More

Cloud, Featured, Leadership

Jan 14, 2016 By Kyle Graden

2015 Was the Landmark Year for Reaching People, Not Things

There has been a major evolution in how we target ads and last year shows just how prevalent that evolution will be in years to come. I’m talking about the move beyond cookies to using data to personalize advertising for each individual person, no matter what device or app they use. There is a huge... Read More

Marketing, Marketing Cloud, Advertising, Social Media

Jan 14, 2016 By Zachary Reiss-Davis

Miniclip Uses Instagram Video Ads for App Installs with Salesforce

Instagram is one of the most important mobile platforms today, with over 400 million monthly active users, up from “just” 200 million in June 2014. Since it introduced advertising, and the ability to run mobile app install ads, in August 2015, advertisers have jumped on board this new opportunity... Read More

Marketing, Marketing Cloud, Advertising, Social

Go to the Resource Center

How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

The Power of Music Education

Big Brands Love Digital Advertising, Especially When it Involves Video

Why Content is Important for Customer Retention

Bill & Collect Takes the Complexity Out of Your Invoicing Processes [Last Mile Series, 6 of 8]

4 Can't-Miss Webinars to Help Whip Your B2B Marketing into Shape

The Death of the Decision-Maker: How Account-Based Marketing Enables the Consensus Sale

Salesforce Takes Biggest Step Yet Toward Achieving 100% Renewable Energy Goal

2015 Was the Landmark Year for Reaching People, Not Things

Miniclip Uses Instagram Video Ads for App Installs with Salesforce

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First