360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Apr 20, 2016 By Ben Pippenger

Master Personalization for Email, SMS Messages and Landing Pages

As our 2016 State of Marketing research shows, the key to winning in the new era of the customer is personalization. High performing marketing teams have shifted their mindsets and tactics from marketing at customers, to engaging with customers in 1-to-1 communications.These brands recognize that... Read More

Marketing, Digital Marketing, Marketing Personalization

Apr 19, 2016 By Hilary Givens

Which Advertising Formats Have the Highest Engagement?

In our most recent report, the 2015 Annual Salesforce Advertising Index, we analyzed “Post Engagement” ad formats for Q4 2015, in which advertisers seek to drive engagement for an actual Facebook post. There are four ad formats for this objective that we looked at across the United States: Video,... Read More

Advertising, Marketing, Marketing Cloud, Social

Apr 19, 2016 By Emily Stanford

How to Make Partner Selling Easier than Ever Before

All around the world, across all industries, businesses both big and small looking to grow are turning to channel partnerships. Partners can help you scale, tap into new markets and regions, open up new channels, and drive sales by extending the reach of your sales force. At first it can seem... Read More

Community, Community Cloud, Sales, Featured

Apr 19, 2016 By Will Anastas

How Salesforce Built Its Inside Sales Team

Salesforce hasn’t always had an inside sales team. In fact, it’s something we backed into a couple of years ago based on a need. This meant that the only way to learn how to build this kind of team was to do it while on the job. When we’ve failed, we’ve failed fast, and moved on. Not only have we... Read More

Sales, Sales Cloud, Leadership

Apr 19, 2016 By Emily Stanford

Why the Future of Satellites is Miniaturized (and What that Means for Planet Earth) [VIDEO]

Our Salesforce LIVE team teamed up with the Economist for a compelling five-part series on the future of work — and the people who are doing tomorrow’s jobs today. Between transforming old jobs to creating entirely new jobs altogether, these individuals are at the forefront of a new frontier. And... Read More

Cloud, Innovation, Featured

Apr 19, 2016 By Alexandra Siegel

How Top IT Teams are Moving to Mobile

We are living and working in a mobile-driven era. Nearly two-thirds of Americans overall and 85% of young adults are now smartphone owners, according to Pew Research Center. This is changing the way people shop, read, communicate, eat, travel, work, etc. In order to be successful today, companies... Read More

Featured, IT, Mobile

Apr 18, 2016 By Marta Lawrence

Customer Satisfaction and Brand Loyalty Start with Customer Onboarding

Onboarding journeys are a little like dating. Sure, she agreed to go out with you, maybe even gave you her email address and phone number, but it's really the first few dates that can turn a promising relationship into a long-term commitment.Nurturing a relationship with your customers means... Read More

Marketing, Customer Journeys, Customer Story

Apr 18, 2016 By Emily Stanford

5 Tips and Tricks for Amazing Customer Service

In the Age of the Customer, expectations for service have never been higher. Your customers carry more devices, and are more connected, informed and empowered than ever before. Today’s ultra-smart customer demands connected, seamless, omnichannel experiences — and they won’t settle for anything... Read More

Customer Service, Service Cloud, Service

Apr 18, 2016 By Malachy Walsh

Ode to the Productivity of Small Business

Oh, you wearer of many hats You resister of the status quo You persister in the sea of adversity Oh, you who never give up For whom Sunday is the new Monday And who works on your dreams when you're at work Oh, you toiler who smiles in the rain You disruptor and interrupter You optimism engine of... Read More

Small Business, Cloud

Go to the Resource Center

How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Master Personalization for Email, SMS Messages and Landing Pages

Which Advertising Formats Have the Highest Engagement?

How to Make Partner Selling Easier than Ever Before

How Salesforce Built Its Inside Sales Team

Why the Future of Satellites is Miniaturized (and What that Means for Planet Earth) [VIDEO]

How Top IT Teams are Moving to Mobile

Customer Satisfaction and Brand Loyalty Start with Customer Onboarding

5 Tips and Tricks for Amazing Customer Service

Ode to the Productivity of Small Business

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First